Primus - eSales

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Primus eSales Drives Revenue

Primus® eSales is robust sales configuration and personalization software that enables the sales of customized products and services over the Internet. Acting as a “personal sales assistant,” Primus eSales helps buyers define requirements, find appropriate products and services, compare the benefits and tradeoffs of alternatives, and configure custom solutions to fit their needs. Primus eSales helps companies drive revenue and close business by increasing loyalty among existing customers and sales channels, increasing market share, increasing revenues, and reducing operational costs.

Built to serve vast and varied buyer and seller communities, Primus eSales boasts an industrial-strength design that combines efficiency, scalability, and availability in a web-based application. Primus eSales enables companies efficiently and reliably to personalize even the most demanding online buying and selling interactions.

Key Benefits
Primus eSales offers your business powerful capabilities for providing personalized buying experiences that can optimize your customers’ satisfaction and business profitability.

For your customers…

Acts as a virtual sales rep on the web, helping buyers configure products and services to optimally meet their needs

Helps eliminate the occurrence of inaccurate orders for even the most complex products and services

Responds to previously learned preference information to tailor responses and enhance subsequent customer interactions

For your organization…

Helps to grow revenue by making it easier for your customers to find, personalize, evaluate, and buy the products and services they want

Helps to improve profitability by constantly testing for price-sensitivity to maximize the profit of each order

Arms employees with a powerful set of tools to design, deploy, and maintain robust sales engines on the web

Increases customer and channel loyalty by helping organizations collect and act upon detailed buyer preferences and needs

Reduces time-to-market for dynamic product lines that require the latest information to effectively sell on the web

Features
Primus eSales software offers:

Sales assistance that allows buyers to express their preferences and needs as they are guided to the most appropriate product solution

Configuration capabilities that allow buyers to select features, options, or price schemes and receive validation and feedback on functional tradeoffs and benefits

Comparison capabilities that allow feature/benefit analysis of products to help buyers find the best among many possible solutions

Personalization features that allow buyers to use preferences and objectives to tailor complete, cohesive packages and product bundles

Online negotiation capabilities that mimic the negotiation skills of your best sales reps, helping customers weigh the tradeoffs regarding product features and options, their corresponding pricing, and availability

Cross-selling and up-selling capabilities that help to maximize value of each order

Behavior monitoring and analysis features that can be used to determine frequency of choice to improve market segmentation, product planning, packaging and pricing, and personalization