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From October 31 (Halloween) to November 4, activists will take action at Taco Bell restaurants across the country. These actions are in support of the Coalition of Immokalee Workers (CIW) boycott of Taco Bell. CIW members pick tomatoes for Taco Bell and currently get paid what the industry paid as a standard rate in 1979. If
Taco Bell paid ONE MORE CENT per pound of tomatoes it buys, the workers' wages could nearly double! After years of campaigning, the Immokalee workers launched a boycott of Taco Bell to bring their pressure against the company to a new level with the goal of bringing the company to the negotiating table.
This action will be happening simultaneous to the Free Trade Area of the Americas ministerial meeting in Quito, Ecuador. Free Trade's injustice usually goes faceless and nameless and the corporations behind the system often get to ride the coattails of Free Trade without being connected or accountable to the damage it causes. These five days of action will clearly link Free Trade and US farm worker exploitation, using the Coalition of Immokalee Workers' boycott against Taco Bell as a solid example of how workers in this country are resisting both.
Take action against the Taco Bell in your community! Tell Taco Bell that you prefer fair food over fast food that exploits farm workers.
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