Contact Us |
Persuasive Technology Lab
Cordura Hall
Stanford University
Stanford, CA 94305
(650) 723-0695
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credibility.stanford.edu
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Email:
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Persuasive Technology Lab |
Our research in Web credibility is part of a larger project: to
understand how computers can change what people think and do, an area
called captology. To learn more about the Persuasive Technology Lab,
visit
captology.stanford.edu. |
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About
the Web Credibility Project |
As
part of the Persuasive Technology Lab, we are investigating such questions as:
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What
causes people to believe (or not believe) what they find on the Web?
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What
strategies do users employ in evaluating the credibility of online sources?
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What
contextual and design factors influence these assessments and strategies?
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How
and why are credibility evaluation processes on the Web different from those
made in face-to-face human interaction, or in other offline contexts?
In
this ongoing project we are:
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Performing quantitative research on Web credibility.
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Collecting all public information on Web credibility.
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Acting as a clearinghouse for this information.
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Facilitating research and discussion about Web credibility.
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Collaborating with academic and industry research groups.
You can learn about our
research, see our publications, browse
resources on Web credibility, and see
who we are on this site.
Web credibility teaching materials are
available
If you are interested in teaching Web
credibility at your university or college, you can get a two-week teaching
outline and resource materials from BJ
Fogg. We provide the resource materials free to bonafide academics. The
same materials are available for commercial use in exchange for a $1500
donation to our lab.
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Forthcoming publications
Danielson, D.R. (in press). Web credibility. To
appear in C. Ghaoui (Ed.), Encyclopedia of Human-Computer Interaction. Idea
Group.
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Upcoming course
Trust,
Credibility, & Computers, Summer '05, offered in the Communication Dept.
at Stanford. |
How to Learn More |
See the Resources section of this site.
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Chapters 6 and 7 in BJ Fogg's book Persuasive Technology are on
credibility. For more information, go to
persuasivetech.info.
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To discuss potential collaboration, or to express interest in our
project, contact David Danielson.
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To sign up for our periodic email newsletter,
contact lab director BJ Fogg. We
appreciate you telling us who you are and why this topic interests you.
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