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Please note: All information reflects age, title and company at date of publication.

Christy Haubegger, 27

President

Latina Productions


Like any girl growing up in Houston, Christy Haubegger often flipped through women's magazines for advice on fashion, cosmetics and men. But as a Mexican-American, she found little there that was relevant to her life.



''It was all blue-eyed, blond women,'' Ms. Haubegger recalls.



So she set out to create a magazine that she would want to read. After graduating from Stanford Law School three years ago, she wrote a business plan for Latina, a bilingual lifestyle magazine for Hispanic women.



Searching for a backer, Ms. Haubegger found a soulmate in Edward Lewis, the founder of Essence, the first magazine to celebrate the lives of African-American women.



Ms. Haubegger emphasized the size of the Hispanic population and invited Mr. Lewis to the Mission District of San Francisco, where he saw a dense and diverse population of Hispanic women.



Ms. Haubegger and Mr. Lewis formed a joint venture that will produce the first issue of Latina in May. With a projected paid circulation of 300,000, the publication will address issues ranging from raising bilingual children to updating classic Hispanic recipes.



Ms. Haubegger's own life would make a great feature for the magazine: Born to a Mexican-American mother, she was adopted by an Anglo couple who kept her culture alive. ''They always made sure I knew who I was,'' Ms. Haubegger says.

- Phyllis Furman