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5 points by pg 8 hours ago | link | parent
Seed-stage startups are so mobile that it doesn't matter too much where YC itself takes place, so long as they get to demo to investors in the biggest markets.

Also, though SV has the most investors, Boston probably has the highest volume of hackers flowing out of its universities.

Robert is a professor at MIT and is not moving in the immediate future.

But I would want to have one foot in Cambridge even if it weren't for Robert. Cambridge is smarter than SV. The smart world and the startup world are adjacent, but not identical. We'd rather be half in the smart world and half in the startup world than just in the startup world all the time.

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10 points by pg 8 hours ago | link | parent
It's still valuable, especially for larger companies, but no longer critical for newly founded startups. You probably shouldn't pay for PR till you have enough money that it doesn't hurt.

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2 points by rams 2 hours ago | link
But, the YC startups themselves seem to be the beneficiaries of excellent PR efforts, appearing in Time, Newsweek etc. Somebody who is equally smart, but not YC-funded will not get this kind of visibility. I just quit from a startup funded by VCs and led by a Harvard M.B.A. While working there, I realized that we were no smarter than our competitors, yet managed to hit the headlines every now and then, for reasons that I didn't quite understand. Since a lot of investors, and at times even enterprise customers display herd mentality, this does make a difference. For instance if on the strength of it's PR efforts a startup manages to make a sale to an enterprise customer, it's valuation does go up, No ?

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1 point by thomasptacek 1 hour ago | link
Have you ever worked with a PR firm that was actually worth the money? I've worked directly with 4 in the past and got fuck-all from it, but we're handling our own press now and kicking ass.

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1 point by phony_identity 45 minutes ago | link
Viaweb's PR firm is discussed in the fourth paragraph here: http://www.paulgraham.com/submarine.html

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3 points by pg 9 hours ago | link | parent
Where did the current listings come from?

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2 points by rwebb 9 hours ago | link
about half of the current listings came from our beta group of buyers, the other half we put up and are based on what we came across in our market research. we are only promoting the listings that are from our buyers though. if we received a legit bid on one of the other listings, we probably would accept the bid and talk to the person about how they happened across the site, what was confusing, what they liked, etc.

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1 point by jkush 9 hours ago | link
I wondered that too, and also wondered if there is some sort of template which the buyers use. If that's true, the template approach hurts because it blurs all the buyers together when they probably need help differentiating their request.

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1 point by rwebb 9 hours ago | link
there's a set process buyers go through to create a listing. not sure if that's what you mean by template...also not sure what you mean by blurring buyers together...

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2 points by jkush 5 hours ago | link
The buyers info always starts with something like "We would like to speak..."

I wondered if there was some default text in the set process buyers go through when they create a listing. Perhaps default text that started with "We would like to speak...".

Because all the blurbs start out like that, I found it hard to skim over the list (hence the blurry comment).

This may not be your problem, it may just be that all your buyers are just copying each other. Does that explain my comment any better?

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1 point by rwebb 5 hours ago | link
Ah yes, that does clarify things. We've helped our buyers write their first listings, so that's probably why they look similar. The steps that buyers go through prompt them for specific data points that help them create complete listings, but the description you are referring to is just a text field. It's interesting that you were scanning those - I just did as well and the similarity of the text jumped out at me too. Thanks for the feedback!

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4 points by pg 9 hours ago | link | parent
That is a good point. Off the top of my head, at 25 you should move, while at 35 connections might be enough to compensate for the difference between, say, Boston and SV.

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4 points by PeterBell 8 hours ago | link
I'm 37. I have set up businesses in London, Houston, Chicago, NYC, Edinburgh and (soon) Sydney. You can hook into a city in just a couple of months, being from elsewhere sometimes helps in creating interest, and the people who will be of most use to you in a start-up are likely to be very open to new people if they've got the skills, drive and charisma needed to succeed. Just my 2c.

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3 points by pg 10 hours ago | link | parent
Imagine a bullseye with Palo Alto at the center.

Palo Alto's very expensive, unfortunately. Mountain View might be a good bet. Not crushingly expensive, and has something of a downtown.

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1 point by breck 7 hours ago | link
Where would you put the bullseye in Cambridge? I only ask because we just opened up shop in Kendall Square because that's where I put it, but you might have a better idea.

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2 points by pg 4 hours ago | link
It's more like Cambridge is the bullseye. If I were doing a startup here I'd try to get space near Harvard, Davis, or Inman Sqs.

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2 points by nostrademons 4 hours ago | link
MIT, but it's not really a fair question because the Boston startup scene isn't shaped like a bullseye. It's really two lines, following major traffic arteries. The city corridor is along the Red Line, from Davis to South Station. The suburb corridor is Route 128, from Rt. 3 in Burlington to Needham.

Both of them don't really drop off with distance - Davis (near the end of the red line) is as much of a startup center than Central, and Burlington (the northern end of the 128 corridor) is more of one than Weston (though this isn't really fair: Weston is a bedroom community for all the venture capitalists that fund them). They do, however, drop off dramatically if you move laterally: Billerica and Carlisle are rural bedroom communities, dramatically different from the high-tech industries in neighboring Bedford and Burlington.

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1 point by iamyoohoo 8 hours ago | link
what about santa clara, sunnyvale and san jose city ....

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4 points by pg 10 hours ago | link | parent
Some of it seemed new to me. The reductio argument is new; the list of reasons not to move is new; the proposal for a startup founder visa is new; the comparison of SV and Boston investors is new, and particularly the simple explanation of the latter's conservatism; the point that startup hubs are markets is new, and in fact only occurred to me for the first time in the middle of writing this.

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2 points by pg 12 hours ago | link | parent
If investors fall for this, it will be the worst sign to date of a bubble. There is nothing to this company except that (by a stretch) they can claim to be in the same category as Facebook.

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1 point by pocketofposies 10 hours ago | link
My sentiments exactly. I am continually amazed that this company continues to exist, so it's downright shocking that they are attracting this kind of interest.

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2 points by brlewis 9 hours ago | link
Who do you think the press is going to go to for "the opposing view"? Isolatr?

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6 points by pg 13 hours ago | link | parent
It's funnier slightly wrong.

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15 points by pg 1 day ago | link | parent
Hmm, I suppose it is, in a way. The system has been up and running for 365 days. But 365 days ago reddit was in the middle of getting bought, and we didn't want to freak out Conde Nast. So the site wasn't launched till Feb 07.

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5 points by pg 1 day ago | link | parent
He's right, Joe, we did. So if people want to leave the idea parts blank, that's ok.

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1 point by florianb 23 hours ago | link
Interesting, so what if I have no team but a very good idea ? Should I apply so you can match teams with ideas ?

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2 points by pg 18 hours ago | link
We did once try introducing a group with good programmers and a bad idea to one with a good idea and no programmers in the hope they'd merge. They didn't, and in retrospect it was stupid even to try. The people are the foundation of a startup.

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1 point by florianb 18 hours ago | link
Well ok thats seems reasonable :) ... shit ... :(

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0 points by NSX2 16 hours ago | link
With all due respect, WTF?!? You maintain that people are the foundation. Seems like in this case the people were not up to it. Either the "idea guys" had an idea which was not compelling enough to motivate the programmers to overcome their personal conflicts, or the "programmer guys" were acting like a bunch of immature, childish, egotistical amateurs and let their personal opinions and the emotional sparks inherent in any high-pressure environment cloud their professional judgement.

Honestly even if your name was David Heinemeier Hansson and you were in my startup and I found you sitting on your rear end and doing nothing because you had a personal conflict with somebody in the company ... well maybe if you were David I'd toss the other guy out. But anything short of that I'd have to have a serious pow-wow with both sides and lay the smack-down; too much money at stake these days and too much much-needed world changing to let shyness and immaturity get in the way.

So it seems like the idea was not THAT great, or the programmers not too mature, or the leadership completely lacking the ability to establish a vision strong enough and roadmap clear enough to get people to redirect their focus from the obstacles to the opportunity at hand.

So idea guys, programmers, lack of leadership - clearly all "people problems" .... how then do you make the leap in logic that the general idea itself was "stupid even to try."

That's like saying, "Should architects get together with masons to figure out how to build houses more efficiently? Well, we tried that once and the foreman and the architect got into an arguement, so it was stupid even to try."

No, it wasn't stupid to try. The outcome was stupid and that was because the trial components were stupid. Doesn't mean the experiment design was stupid.

On the other hand, what is the implication of your argument, that only programmers can have ideas worth executing and that the rest of the world just sits on its collective rear end and wait until some programmer somewhere thinks up solutions to all the world's ills?

I think not.

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3 points by nostrademons 16 hours ago | link
"Honestly even if your name was David Heinemeier Hansson and you were in my startup and I found you sitting on your rear end and doing nothing because you had a personal conflict with somebody in the company ... well maybe if you were David I'd toss the other guy out."

That's what they did, it's just that they "tossed the other guy out" by not getting together in the first place. That's much less messy than a nasty breakup/firing later on.

Personality conflicts are not something you can work around by force of will. Maybe if all parties are disciplined, you can make the situation tolerable. But in a startup, it has to be more than tolerable. If you don't like the people you're working with, you're not going to be doing your best work.

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1 point by NSX2 15 hours ago | link
Depends.

ONE THE ONE HAND, in my experience drama seems to go hand in hand with lack of strong leadership and ability to light a fire under people's rear ends by painting an inspiring "end result of our hard work" mural. It's like that show on National Geographic Channel, "The Dog Whisperer." Strong presence and ability to focus the group, no problems. Lack of strong presence and ability to manage group focus ... dog pack gets nervous and soon all anxiety gets released by individuals blowing up at each other for the most ridiculous slights, real or (in most cases) perceived. Same thing in monkeys.

I'm not saying people are dogs or monkeys but we are mammals and that aspect of individual/group dynamic behavior seems to have been ingrained in our genetics as a result of who knows how many years.

Strong leaders with big visions and the ability to communicate clear plans to people so well that people think it was their own idea can crush petty squabling instantly; I've seen it too many times to not believe it's a repeatable skill and obviously one of value (who knows where that startup you mention might have went if the participants learned to grow up and work together?).

"Personality conflicts are not something you can work around by force of will."

I think it depends on the individual maturity and the power of the idea and the money at hand to figure out if you can work around pesonality conflicts at will.

Don't tell me if you didn't get along with someone but I came and told you, "If you guys can shutup and work together and finish this feature by the end of the week, Google will buy us for $10,000,000,000" that you wouldn't immediately shutup and make friends and get to work.

Of course you would - so it's a question of mental attitude, not operational impossibility.

What's more important, your ego or the company. I'd hope ALL founders would say, "The company, because if the company takes off I benefit more than being right and makign the company flop."

Honestly I'd rather work hard with someone I couldn't stand personality wise and score and then spend the rest of my life upgrading my "WhySo-And-So-Is-Stupid" blog than arguing and cancelling the startup.

Anything else is amateurish and childish. I mean if your coworker fed kittens to Rottweilers or something horrible like that, well that's one thing. But unless it was something like that,please. Grow up. There are millions of smart programmers all over the world who'd cut a leg off for an opportunity to work in a possibly very successful startup where the biggest issue is "I don't like the guy sitting on the other side of the room."

As for your assertion that "If you don't like the people you're workign with, you're not going to be doing your best work."

I disagree. Maybe YOU're not going to be doing your best work but I've been in a startup situation where I loved eveyrbody and I met some unbelievably talented technical guy who wanted me to jump ship and join him instead. He was a certified genius but possibly one of the rudest pricks you can imagine. Every day long after I stopped communicating with him, for like 3 months, he would send me long emails along the lines of, "Let me tell you why you're messing up and what you're doing wrong and what opportunities you're missing and how you can improve this and you should stop that because that feature is stupid." and so on.

Funny how easy it is to confuse "I like my cofounders and they like me" with "we're making incredible progress ridiculously fast."

At first I thought it was a no-brainer to pass on working with genius guy because he was such a jerk I thought it would be impossible to come to work with him every day, even if he personally wanted to invest the first million out of his first pocket.

"No thanks, I have VC interest, I have a team that I get along with, stop emailing me please."

As I've grown older I've come to realize that that guy was like the character "Mickey" in Rocky: He's nasty, he's mean, he's rude, he's abrasive, he makes you hate to go to the gym and get in shape for the big fight. But a few months with him will leave you much better off than hanging out with people who like you so much that it's all easy breezy.

You might disagree, but I personally respond best to jerks ticking me off and tend to relax and get a false sense of security when I spend too much time with yes-people who I get along with really well.

In ANY creative process there has to be a balance between "flow" and "tension" ... too much tension and the venture cracks ... too much flow and not enough tension and soon you're drifting off in many directions and not getting anything done.

I don't know if startup situations tend to attract manic-depressive types or if they make normal people tend to act manic depressive, but I'm sure I don't have to tell you that many startups have manic-depressive atmospheres.

One day you're going to sneak up like a ninja, crush everyone before they wake up and run off with all the loot while you're playing Queen's "We are the Champion" or House of Pain's "Who's the Man?" in your head.

Next day, you realize you've made a HUGE mistake in quitting your job and you suddenly come to the stark conclusion that you're all doomed, completely DOOMED and what were you thinking?

Then there's a breakthrough and you renounce your humility and realize you're "this close" to taking over the world again. Then tomorrow you're at the pit of despair again. Day after that you're making plans to dynamite your URL on the moon's surface. And so on.

Until that twilight period gets stabilized, which may take weeks or months or close to a year or in some case more than a year, you'd be surprised how useful hostility and anger and resentment can become if you can direct that properly. Sometimes it's all you have when things are bleakest and you need something to keep the fire going.

So to synthesise our arguments, you need people to get along well ... but never too well. All creative acts attract "artist types" and artist types thrive when they have a "I'll show you, I'll show you all!" attitude, not when it's like, "Hey, massage my feet? Sure!"

Need breakfast fuel gotta go.

Just my 2c.

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2 points by jsjenkins168 16 hours ago | link
I'm pretty sure PG's implication was that merging people who were not already close and simply expecting them to mesh was a bad idea, not that one group was hackers and the other was not.

I think too many people underestimate the importance of a strong prior relationship with your co-founders. I would like to see an example of a successful startup where the founders did not know each other very well prior to starting the company.

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1 point by pg 1 day ago | link | parent
If this is accurate, it's pretty remarkable.

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9 points by pg 1 day ago | link | parent
We don't notice the userid of every comment and story, just long-term patterns. So it's probably too late for anyone to do anything (good) that would affect their application.

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4 points by pg 1 day ago | link | parent
We'd consider it if it's a great idea.

If it's a great idea, though, it seems likely it would also appeal to the US market...

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6 points by pg 1 day ago | link | parent
Wouldn't you expect a smarter society to, uh, trust people to make their decisions rather than leave it up to insane autocrats?

The most notorious insane autocrat of recent times appeared in the country with arguably the most impressive intellectual tradition.

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5 points by pg 1 day ago | link | parent
They can be down for 7.3 hours in one month, and all you get is a 25% discount?

They would have done better to say nothing.

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5 points by dfranke 1 day ago | link
It's worse than that. They can be down for 7.29 hours in one month and all you get is a 10% discount. You get 25% if they're down for >= 7.3 hours.

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4 points by pg 1 day ago | link | parent
That actually might work...

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1 point by kashif 14 hours ago | link
I am not so certain. Smoked for almost 11 years before I quit in March of this year.

1. Smokers don't switch brands easily, its more than just choice or taste, bodies get used to a certain cigarette. I wouldn't' just buy your cigarettes because they contribute to a good cause. All cigs are not the same. If I wanted to contribute to cancer I have other ways of doing it.

2. Most smokers actually don't believe that they will get cancer from smoking. 'It can't happen to me' syndrome.

3.The population of smokers is getting younger. An ever larger chunk comes from teenagers and folks in their early 20's who do not want to spend more for cigarettes, additionally, what they smoke is also a function of what their friends smoke.

4. Cigarettes are getting increasingly expensive because of higher government taxes in most nations among other reasons.

5. No tobacco corporation publicly admits that tobacco causes cancer. No one will sell you tobacco to make these cigs,

6. Finally, the assumption that a majority of smokers don't like smoking is wrong. Most smokers enjoy smoking. Ask a smoker about his/her after dinner smoke and that should convince you.

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5 points by pg 1 day ago | link | parent
No. London shares with NYC the problem of being a big city and thus expensive to live in. Some of the other places are quite cheap. SV is. SF is expensive, but SV is a huge expanse of cheap, month-to-month apts.

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4 points by pg 1 day ago | link | parent
The first answer was better. No one knows. We're asking for your best estimate.

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2 points by pg 1 day ago | link | parent
Assuming things go about as well as you expect.

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10 points by pg 2 days ago | link | parent
Not including China and India (which I don't know well enough to talk about), roughly: SV, Boston, {Seattle, Austin, NYC, London}.

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2 points by pg 3 days ago | link | parent
In practice there is usually a clear distinction between founders and people who are given a little stock for doing something for the company. The former are cofounders.

It would be rare for a cofounder of a non-broken company to have as little as 5%.

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2 points by hacker64 3 days ago | link
> It would be rare for a cofounder of a non-broken company to have as little as 5%.

Good point.

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1 point by pg 3 days ago | link | parent
Or at least, whatever the cause is, it's not in the data they're traditionally given to use...

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2 points by pg 3 days ago | link | parent
"Orkut" is the first name of the guy who wrote it.

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3 points by aston 3 days ago | link
Not only that, it's what everyone calls him because no one can say his last name.

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2 points by pg 3 days ago | link | parent
I certainly don't think a college education is a matter of learning about business. Where did I say that?

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7 points by pg 3 days ago | link | parent
It's in the right direction, but they're missing something: social attitudes. A country where it's frowned on to take risks or do things out of the ordinary will do worse too.

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3 points by zhyder 3 days ago | link
That's just another component of intangible capital though. The reason risk-taking isn't mentioned separately is because it's of far less significance (either because it doesn't make much difference, or because the delta between developed and less-developed countries is small) than education, property rights, etc.

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6 points by pg 4 days ago | link | parent
I agree with Marc. What made the web win was that random people could make web sites. So there started to be way more stuff on the web than on AOL. By late 1995, the main reason people were signing up for AOL was to get access to the web.

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1 point by mattmaroon 4 days ago | link
Right. Which didn't ruin AOL (the company) it made it better. What ruined AOL was the shift away from them to broadband.

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4 points by pg 3 days ago | link
He's talking about an earlier and much more ambitious AOL than you are. AOL once hoped to be what later turned out to be the web. But because they weren't open enough, the web grew faster, and they became merely an on-ramp for it.

(Then after a few years of being a quite prosperous on-ramp, they lost even that, which is the vanquishing you're thinking of.)

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1 point by mattmaroon 3 days ago | link
Aha. Guess I'm too young to have known that.

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4 points by pg 4 days ago | link | parent
That is a valid objection. Though there are only 5 or 6 web startup hubs, out of the thousands of similar sized towns in the world. That number could increase by a factor of 10, and it would still be likely that you'd have to move.

And in any case I doubt the number would increase. The power of hubs is self-perpetuating. So no matter how many startups originated in St. Louis, there wouldn't be a lot there when a given new one started, because many of the previous ones would have already moved.

(Suppose it happened that 50% of the next generation of big movie stars were from St. Louis. That would not make St. Louis a rival to Hollywood.)

Also there's the empirical argument: I can't think of one industry in history whose growth made the established centers irrelevant.

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1 point by dfranke 4 days ago | link
> Also there's the empirical argument: I can't think of one industry in history whose growth made the established centers irrelevant.

How about textiles, after the spinning wheel came to Europe and the cottage industry developed?

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1 point by pg 3 days ago | link
The spinning wheel replaced the distaff, which was even lower tech.

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1 point by ivankirigin 4 days ago | link
At what point do VCs learn to believe in bolder ideas? There are VCs outside hubs, right?

If the trend if that many more small startups with bold ideas start to win, other VCs have to become more bold, and so the difference between, for example, the Valley with their aggressive VCs and other areas would diminish.

I do agree with your basic premise though.

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1 point by webmaven 3 days ago | link
Yes, I did say you would probably still move (and still want to move). But not necessarily to SV.

If there are 'only' 5-6 startup hubs today, not too long ago there was only one. Since the other 4-5 hubs managed to grow in spite of SV's existence (and dominance), I do expect this number to increase further, by one order of magnitude at least.

I don't think the star-system is necessarily a relevant analogy because it is focusing on individuals, who as actors, actually have quite a few more options than just Hollywood. Rather, what would happen if 50% of the next generation of movie producers and production companies were from St. Louis (or Bollywood)? Or, for a different scenario, 50% of the next generation of SFX and post-production companies? Do they all have to move to Hollywood? Can some of them move back? For some types of companies, It's actually demonstrable that they don't all make the move, and a rash of soundstages and post-production facilities are sprouting up in secondary hubs across the US because Hollywood is too expensive and crowded.

Your empirical argument is well taken. By no means was I arguing that SV would become irrelevant to the current industry because of growth per-se, but you're assuming that startups are (and will remain) an 'industry', and second, that they will remain the same industry.

Personally, I anticipate quite a bit more disruption and creative destruction than that. The US rust-belt is testimony that further growth in an industry can under the right circumstances pass existing hubs by, eventually making them irrelevant because the industry itself has changed in fundamental ways. It is also possible that 'startups' might get distributed into the broader economic fabric as thoroughly as 'web design' or 'desktop publishing'. This may actually be required if companies in all industries (in industry-specific hubs everywhere) are to grow by acquiring startups rather than hiring.

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2 points by pg 4 days ago | link | parent
I wondered if anyone would bring that up. I think another thing that will happen is that acquirers will figure out how not to ruin the startups they buy.

A company that bought a bunch of hot startups early on and didn't destroy their productivity would be a force to reckon with.

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2 points by jkush 4 days ago | link
It seems the act of acquiring does a lot of damage all by itself. One thing that would probably go a long way would be if the acquiring company kept the acquisition process short, sweet and easy.

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12 points by pg 4 days ago | link | parent
Then why do you think startups have such a thing as options? Do you think everyone else is just mistaken in believing that equity matters in startups?

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-2 points by prime0196 4 days ago | link
Equity should be given to individuals who are critical to the success of your company, individuals who are indispensable. Too many companies give equity to individuals who can be replaced once the company becomes self-sustaining. Equity shouldn't be given to "good" coders just because they contributed in the beginning. Equity should be saved for the "great/exceptional" coders that you may attract as your business grows.

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20 points by pg 4 days ago | link
The empirical evidence suggests startups don't work that way. All the most successful startups had great techical people from the beginning. If you don't have good technical people at the start, you never reach the point where you attract them.

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-2 points by prime0196 4 days ago | link
I don't dispute that. What if you have great technical people in the beginning who happen to have no equity stake? A talented developer is a talented developer (regardless of how they are compensated)...equity doesn't make them any better, does it?

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20 points by nostrademons 4 days ago | link
I was in this position in my last startup (they offered me a fat salary instead of equity), and it's a terrible position to be in, both for the employee and for the startup. Here's why (bear with me on this, there's a lot of setup):

Economists like to divide all spending into two categories: consumption and investment. Consumption is spending for things you'd like to have now, that'll give you an immediate benefit. Investment is spending for tomorrow, in the hopes that you will gain more benefits later.

Technology organizations face the same tradeoff, but with time rather than money. Developers can work on features that immediately benefit users and pad the bottom line (consumption). Or they can work on refactoring, infrastructure and tools that will make it easier to add features in the future (investment). There's always a tradeoff. If you spend too much time on investment, you're customers will wonder why you haven't done anything for them recently and stop giving you money. If you spend too much time on consumption, you'll wonder why it suddenly starts taking 10 times as long to implement each feature, why the system is grinding to a halt, and why your developers have no clue what's causing your latest dozen bugs.

In my experience, the best developers spend 80-90% of their time on investment and 10-20% on consumption. They'll apparently do nothing for 3 months and then crank out an app in a week (for an extreme example, check out PG's On Lisp: he writes a whole book on building up tools, and then in the very last chapter, he's like "Oh, by the way, here's a Prolog interpreter. In 50 lines. Done"). The worst programmers reverse that - they'll spend 80-90% of their time implementing your feature requests and only 10-20% cleaning things up, moving common code into functions, etc.

So here's your problem: under U.S. law, all "investment" that an employee creates is owned by their employer. Meanwhile, their salary is dependent upon how good you think they are, which depends upon how much they've done to improve the bottom line. In other words, they have every incentive to "consume" (push out quick features for the boss) and no incentive to "invest" (clean up code, setup infrastructure, build tools). The only way to rectify this is to make them part of the company's capital structure, so that they are effectively part-owners of the code they build.

You might think that you know better and can compensate people based on how well they actually do, but in practice it's virtually impossible. Ask yourself: how would you feel if your development team did nothing for 3 months. Because that's what it'll look like if they're doing their jobs properly. You say that you've got a terrific programmer who's working for no equity, but you're seeing him at his best. It's easy to crank out impressive stuff on a small green-field project; it's much harder to keep it working as the project grows. The choices he makes now will determine the future development of your software, even if you fire him and get someone else later.

Don't do this to your startup. If you're a tech company, spend your equity getting a top-notch tech person, then give him the discretion he needs to do things right. Otherwise (assuming you've gotten all the marketing/PR/idea stuff right), I can predict the path your startup will take. You'll get lots of buzz and lots of users, and they'll love you for cranking out features quickly. You'll dominate the market. Then, about 1-2 years in, you'll hit a brick wall, and every feature you add will result in lots of mysterious bugs. Fixing these will result in dozens of new bugs, and you won't be able to add any new features at all. Competitors will arise and start catching up to you. You'll fire your tech team, thinking that they must be incompetent. You'll start a rewrite-from-scratch project, which you'll abandon when your investors come calling. Then you go out of business.

I've gone through it once and probably would've gone through it a second time had I not just left my last employer. It's not pretty.

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17 points by pg 4 days ago | link
If they're de facto cofounders and they have no equity, then either you're cheating them (and they don't know they should have equity) or they don't have much faith in the project (and prefer salary to equity).

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3 points by mynameishere 3 days ago | link
What if you have great technical people in the beginning who happen to have no equity stake?

They leave as soon as something better comes along. Giving them equity [with vesting] prevents that from happening. If the person is okay with just a salary, he'll go work at Microsoft or Google and additionally collect the "intangible" benefit of job security.

These aren't difficult concepts.

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5 points by far33d 4 days ago | link
You don't think a founding coder is indispensable to your company? Are you saying that if this person decided, one week from launch, to quit, it wouldn't matter? If so, why have them on the team at all?

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-2 points by prime0196 4 days ago | link
Web applications are a lot easier to develop. I think too many people are still applying methodologies that applied to more "traditional" forms of software development. If I have a good JavaScript hacker bail on me a week before launch, I don't think it would be extremely difficult to find another good JavaScript hacker.

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3 points by matth 3 days ago | link
This is just my perspective, but if you're hiring and treating programmers like temps, don't expect any works of beauty. They're going to push out what they need to push out, probably very hackishly (because what do they care?), and then bail with check in-hand and let the next guy deal with the mess.

That's not such a big deal with JS, but it's a very big deal when your backend is in the toilet. You may as well flush.

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2 points by shiro 4 days ago | link
You're right about "development" part, especially for the initial feature set. I do consulting, and I estimate efforts for initial development vs maintainance as 5% : 95%. If you aim at millions of users, probably it should be 1% : 99%. It might be easy to find or replace somebody who does that first 5% or 1%. It will be difficult to find somebody who has commitment to hang on for the rest of 95% to 99%.

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1 point by sudhirc 3 days ago | link
you are talking like a MBA and a manager. As per your learnings people are machine so you can easily replace one malfunctioning part by another.

I am not involved in any startup but like to do my job with creative energy and scripted quite a few time saver solutions for my group. Until now all my manager were thoughtful enough to allow me but this new guy thinks that he can replace any person with any person without looking at the unique attributes of each of the person. He wants me to do the work others can do without looking at what i can do and others cannot... I am sorry but you are sounding like my manager so get a job in big company. Startup make you respect your talent and looks like you do not want to do that... Coders may be dime a dozen but believe me true developers/hackers are not...

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4 points by pg 5 days ago | link | parent
A founder is someone with significant equity.

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1 point by dcurtis 5 days ago | link
Do you consider someone who receives significant equity after the company formation a founder? For example, employee number 3 or 4 or 5?

This has nothing to do with the application, just a question of opinion.

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2 points by alaskamiller 4 days ago | link
That's dependent on the original founding team. Reddit has 4 founders as far as they're concerned, Aaron Swartz seems to be written out of their corporate history.

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