Measuring an initiative like Blog Action Day is difficult. In 2007 we asked bloggers to register their blogs and a rough count of RSS subscribers. It is worth remembering that RSS subscriber numbers are only one half of the readership of a blog. Many and in some cases all of a blog's readership will simply be visitors to the site. The real reach of Blog Action Day is far greater than the number below.
The graph below shows the frequency of terms appearing in the blogosphere courtesy of BlogTrends. Additionally "Blog Action Day" was the top Technorati search term AND tag for the day
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October 15th saw a flood of blog posts. The best ways to find them are through Google Blog Search or for larger blogs, use Technorati's Authority Search. Here are a few of the types of post that showcase how Blog Action Day brought out ideas and ingenuity that tapped into niche audience interests.
Build your own mean, green computing machine - DownloadSquad
BadBuster Helps You Identify the Greenest Companies - Read/Write Web
How to Green Your Electronics - Lifehacker
Optimized code could help reduce global warming - Polygeek
The Butterfly Effect and the Environment: How Tiny Actions Can Save the World - Copyblogger
Items you Never Thought to Recycle - Dumb Little Man
SEOMoz goes Carbon Neutral, you can too! - SEOMoz
Back to TopThe Blog Action Day story was not only featured across the blogosphere, but was also picked up across all forms of traditional media from TV stations in Greece to radio stations in Spain to newspapers in New Zealand. Here are some of the media outlets that ran Blog Action Day stories
More press articles can be found through Google News Search Back to Top
Blog Action Day was officially supported by the United Nations Environmental Programme. "UNEP welcomes the simple yet powerful concept of Blog Action Day and calls on bloggers around world to participate".
The EU's Commissioner for the Environment Stavros Dimas held a special live internet chat to coincide with Blog Action Day. A blogger himself, Dimas said afterwards:
Dear bloggers, Thank you for the very broad range of questions and commentaries you’ve sent in this afternoon. It has been a fine way to mark international Blog Action Day and your strong interest greatly encourages me in my work! Stavros Dimas
Through corporate blogs, logo changes, notices to their customers and clients, many companies participated in 2007, including:
It's about solidarity, if I didn't sign up, who would take my place? An effort like this can't be successful if I don't do my part to make it successful. And if one person out there reads an article today that makes them think twice before they throw their cigarette butt on the ground, then my part mattered. - Nora Paul, director of the Institute for New Media Studies at the University of Minnesota From the StarTribune
Wow! The inaugural annual Blog Action Day was quite something. It showed the power of one and the power of many. Small Business Mentor
It’s a holiday for all bloggers to celebrate. It’s a holiday to unite all bloggers on one issue. It’s a holiday for the good of mankind. It’s Blog Action Day. Can The World Hear Me?
So today, I decided to donate all the direct cash proceeds from this blog this year (2007) to a worthy environmental cause (in my case, The Sierra Club). To do this, I had to figure out how much money I made. To my amazement, this was $605.23 (primarily through Amazon and FeedBurner). This is without really trying. My eyes are now open to the opportunity. OnStartups
One reason I like Blog Action day is it demonstrates the viral power of an idea. It shows how far and how fast something can spread via word of mouth, using today’s technologies. I also like it because it shows the vitality and importance of New Media (of which blogging is a major player). American ChronicleBack to Top
Blog Action Day will be returning in 2008, bigger than ever. If you'd like to be notified by email in about August 2008 of what's happening, just enter your details below.
Back to TopThe organisers of Blog Action Day would like to say a warm thank you to all the thousands of bloggers who made this day a success through their posts, through their marketing efforts and through their support. Without you Blog Action Day would not have been possible.
Back to TopThe Blog Action Day blog will remain up with occasional updates and you are free to post comments there. Additionally you may contact the organisers by emailing BlogActionDay[@]eden.cc however due to the massive volume of email that came in during the lead up and day, this organiser would like to say, he may not be able to reply immediately :-)Back to Top
