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The Brand Keys Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Go here to learn more about the Index, including information on how to commission a custom-tailored edition for your company.

2008 Team Ranking by Category

Here are the top and bottom 5 teams in each league we surveyed:

Major League Baseball

National Football League

Top Five
1. Boston Red Sox
2. New York Yankees
3. Cleveland Indians
4. Houston Astros (tie)
4. New York Mets (tie)
5. Atlanta Braves
Top Five
1. New England Patriots
2. Indianapolis Colts
3. New York Giants
4. Pittsburgh Steelers
5. Philadelphia Eagles
Bottom Five
15. Colorado Rockies
16. Tampa Bay Devil Rays
17. Florida Marlins (tie)
17. Texas Rangers (tie)
18. Kansas City Royals (tie)
18. Pittsburgh Pirates (tie)
19. Baltimore Orioles
Bottom Five
21. Carolina Panthers
22. Miami Dolphins
23. Houston Texans
24. Cincinnati Bengals
25. Oakland Raiders

National Basketball Association

National Hockey League

Top Five
1. San Antonio Spurs
2. Detroit Pistons
3. Los Angeles Lakers
4. Dallas Mavericks (tie)
4. Phoenix Suns (tie)
5. Boston Celtics (tie)
5. Houston Rockets (tie)
Top Five
1. Detroit Red Wings
2. New Jersey Devils
3. Philadelphia Flyers
4. Dallas Stars
5. Boston Bruins (tie)
5. Colorado Avalanche (tie)

Bottom Five
17. Memphis Grizzlies
18. Sacramento Kings
19. New York Knickerbockers
20. Atlanta Hawks
21. Charlotte Bobcats

Bottom Five
19. Montreal Canadiens
20. Tampa Bay Lightning
21. Florida Panthers (tie)
21. Los Angeles Kings (tie)
22. Columbus Blue Jackets
23. Atlanta Thrashers

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