Readership


The Star:     About Us  |  Advertising  |  Readership
The Saturday Star:     About Us  |  Advertising  |  Readership


READERSHIP: 840 000  /  CIRCULATION: 168 264


Unchallenged as South Africa's most influential daily newspaper, The Star covers the heart of the nation with unequalled reporting of local, national and international news and sport. It favours a tolerant democratic society and is highly proactive in its reporting, appealing to A/B income readers, primarily in greater Johannesburg and Ekurhuleni. It is widely considered to be a superb advertising environment.

Target Market - AB income  /  People in Greater Johannesburg who enjoy a quality read.

PROFILE OF THE STAR AVERAGE ISSUE READERS
  • The Star has 840 000 average issue readers
  • The Star's profile combines with editorial content to create a superb advertising environment.
  • 32.5% of readers are within LSM 9 to LSM 10
    48% of readers are within LSM 6 to LSM 8
    19.5% of readers are within LSM 1 to LSM 5
  • 168 264 : Audited Circulation (Jul - Sept 2007)