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Shows on DVD Reviews |
How's this for a slogan: "Take it off... take it all off with Noxema Medicated Shave." Remember the guy who shaved to the strip tease music, while the lovely female model enticed us with the can? This was one of the most effective ad campaigns of the Sixties. "While speaking with a neighbor about her adoption of a puppy (she named him Elskling? meaning "darling" in Swedish) from the humane society around the corner - I discovered that she was the Noxema girl in your commercial. Her first name is Gunilla (hope the spelling's right). A tall good-looking woman probably in her late fifties - she owns a multi-family home here on East 58th Street in New York and spends her summers in Sweden....Hope you enjoy this tidbit." |
TV Commercials on DVD
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"Ajax cleans like a white tornado!" Yeah, just ask the folks down in Florida how clean a tornado leaves your home! Ajax had some great campaigns during the Sixties and this was a long-running series. Don't you wish, you had nothing better to talk about than your floor cleaner?!? Critics would often site these commercials as examples of what was wrong with TV advertising, complaining that they were infantile and condescending to women in particular. But they got results. This concept wouldn't work well today because there are no housewives left. These days, if you can afford not to work, you probably have a maid! Here's another White Tornado spot from the late-sixties. |
Cheerios
"He's got Go-Power!" The Cheerios Kid was introduced in the early-sixties and this is one of the first spots featuring the cartoon character (that was only recently retired). In the early sixty second commercials, everything rhymed and the kid would save the village from all sorts of natural disasters. When he only had thirty seconds, he went from saving the entire community to rescuing just his girlfriend Sue. In the politically correct Eighties, girlfriend Sue didn't need rescuing - she would eat Cheerios along with the kid and kick some major butt herself! |
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Sugar
Frosted Flakes In the Sixties and Seventies, cereals were proud of their sugary content, and many cereals featured the word sugar prominently in the product name. That practice went out with the health conscious Eighties, the word sugar was replaced by words like 'golden' or just dropped entirely. Not that the sugar CONTENT dropped any, just the wording. Today, Sugar Frosted Flakes is known simply as Frosted Flakes and Tony the Tiger is suing the Exxon Tiger for copyright infringement. Tony the Tiger has been a cereal pitchman since 1952, the Exxon tiger has been around since '64. They peacefully co-existed for decades, but it's a problem now because Exxon recently brought the tiger back - and they're selling food in station convenient stores.
"A meal in a minute, with the Chef's touch in it" Here the product is the first do-it-yourself pizza in a box. Doesn't it look appetizing?!? |
UNFORGETTABLE SLOGANS: Flavor Straws are Magic Straws. At least they were in the early-sixties. Choosy Mothers Choose Jif (this one's from 1977). The counterwoman in this spot is Bibi Osterwald, a character actress of some notoriety who worked with Imogene Coca in the 1950's and played Sophie Steinberg, the Jewish mother in "Bridget Loves Bernie". Today's variation of this slogan is "Moms Like You Choose Jif."
In the valley of the jolly (ho ho ho) Green Giant. This one's from the mid-sixties, as the food giant was moving into more specialized products. The voice of the Jolly Green Giant was Elmer "Len" Dresslar Jr, he died in October, 2005. |
Everything you're |
Palmolive
Liquid She went on to deliver that same line to her hapless, dried-out customers for another three decades. In the Seventies, a firm did a study of Beauty Salons to determine whether or not any manicurist would ever actually use Palmolive Liquid to soak their customer's nails. Turns out that several businesses claimed they did use Palmolive liquid when they ran out of their regular stuff. It worked fine! After all: "It softens hands while you do the dishes." |
Jay Ward used his Bullwinkle characters to sell breakfast foods in the Sixties, then created the venerable Cap'n Crunch and his crew, generating megasales for cereal maker Quaker Oats. Here's the first Cap'n Crunch spot. Ward had a much bigger budget for cereal commercial animation - for his half-hour cartoon shows, production was handled in Mexico to save money. With the Quaker Oats spots, animation could all be done in-house. With likable characters that caught on right away, it wasn't long before there were half a dozen different variations of Cap'n Crunch in the supermarkets - featuring exotic ingredients like Crunch Berries. |
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