Dec
20
HOW TO MEASURE SOCIAL
MEDIA
 Measuring
Community on Social Networking Sites
A detailed how-to guide for measuring MySpace
and Facebook.
MySpace
and Facebook are used by millions of people to converge and converse
around
mutual interests. If you happen to be in charge of PR or promotion for
something of value to one of those interests, MySpace and Facebook allow
you instant access to a potential fan base for your product. Additonally,
by listening to the conversations you can get ideas and feedback on how
to improve your products or services...
Dec
16
SOCIAL MEDIA MEASUREMENT
AND SOCIAL MEDIA ROI
The
Measurement Standard's
Social Media Compendium
Your guide
to The Measurement Standard's coverage of social media, social
media measurement and social media ROI.
Over two dozen articles and
blog posts, gathered together here for the first time. Including:
- How
To Measure Social Media
- Social
Media ROI
- Social
Media Benchmarks You Can Use
- Social
Media Theory, and
- YouTube/Politics
Measurement Case Studies, and more...
Dec
16
MEASURING INVESTOR
RELATIONS
 Taking
Stock of Your Investor Relations
New
methods for measuring the financial analyst community.
When
I wrote the chapter on measuring Investor Relations for my
book "Measuring Public Relationships," the assumption was
that the only metric that really mattered in the investor relations world
was stock price. Everyone assumed that if IR was done right, then the
stock price would reflect the quality of the effort. Since
then, the entire investment world has changed dramatically. Stock price
today is influenced as much by what is being communicated
in a Senate hearing on Capital Hill as anything communicated in a Financial
Analysts briefing in your board room. So, in this new environment, how
do you measure the effectiveness of your investor relations program?...
Dec
15
CAN THIS REPUTATION
BE SAVED?
 The
GOP
The
Republican Party has fallen hard and fast. With the recent elections, they
got their
second "thumpin'" in two years. That's a certain sign that
the brand is in trouble. But, like any organization whose reputation
is on the line, it's not just about the brand and the message, it's about
the fundamental mission of the organization...
Dec
15
THE MEASUREMENT MAVEN OF THE
MONTH AWARD
 Mark
Phillips, USO
Doing public relations measurement the right way.
Over
the years we've written a lot about the theoretically "right way" to
measure your public relations results. Mark Phillips of the USO has
put that theory to the test. In the process he's done some excellent
measurement,
improved his public relations programs, and (I note with great modesty)
provided more validation that we know what we've been writing about.
For that
hat trick, Mark earns this month's Measurement Maven Award...
Dec 15
DAPHNE GRAY-GRANT'S
RAPID WRITING
 Avoid
Falling on Your "But"
How to begin your sentences in a winning
way.
This
week I received an email from a good friend asking me to explain
the grammar
surrounding the word "but." On the surface, his question was
easy-peasy: Is it okay to start a sentence with "but"?...
Nov
24
THE MEASUREMENT
MAVEN AND MENACE OF THE MONTH
The
Maven of the Month:
 Sharron
Silva
Director of Market Research, The
American Red Cross
It's not
often I'm called into a meeting to review an organization's measurement
program and find nothing to add. But last month, that's just what occurred
when I paid a visit to Sharron Silva and the comms team at the American
Red Cross in Washington...
The
Menaces of the Month:
 The "No
We Can't" Crowd
The
Measurement Menace Award this month goes out to all those folks that are
hiding behind
the "social-media-and-PR-are-unmeasureable" banner. In
every speech, every conversation, and every discussion group, there's
always someone who says that, "You can't measure this stuff!" because
he or she doesn't have the budget, the brains or the energy to work out
some measurable goals and find a researcher to determine how he/she can
measure those goals...
Nov
21
THE FUTURE OF PUBLIC
RELATIONS MEASUREMENT
 PR
Stars of the Future
Six defining characteristics of the successful
public relations professional of the next decade.
Ten
years from now, many people currently occupying the office of Public
Affairs, Public Relations, and/or Media Relations will find the
new world order just too weird, too strange and too out of control.
For those people -- who grew up thinking they could control the
message, manage the media, and spin their way out of a crisis --
this new environment will ultimately be overwhelming. For others,
adapting will be a rough but ultimately healthy transition. At any rate,
the public relations environment of a decade from now will require talents
and personality traits somewhat different from today. Here are six characteristics
of the PR Stars of the Future...
Nov
17
THE PAINE OF MEASUREMENT
 An
Open Letter to President-Elect Barack Obama
Use social media, not polls.
Dear
President-Elect Obama,
There's a
lot of talk these days about what you should do with all those millions
of contact names you've captured in the last two years -- those volunteers,
donors and voters that helped earn you your place in history. As
a researcher, I have a novel thought: Listen to them. Hear their ideas
and use them
to help solve the nation's problems. You used social media to excellent
effect in your campaign, so why not use social media to connect people
to solve society's problems?
Nov
17
CAN THIS REPUTATION
BE SAVED?
The
Big Three American Car Companies
The short
answer: Not likely.
With
or without a bailout, the so-called Big Three
car manufacturers (Ford, Chrysler, GM) are now the old, tired, jalopies
of the industry. Even if somehow they can survive the current downturn,
the Detroit dinosaurs and their products will long be seen as bloated
and
inefficient...
Nov
14
THE MEASUREMENT INDUSTRY
 Measurement
During Tough Economic Times
What is ahead for public
relations measurement? The best and brightest minds in measurement
(including yours!) predict
the
future
of your job, your business, and your profession.
Featuring
the views of Nicholas Grant, Angela Jeffrey, Gary
Getto, Fraser Likely, Jim Macnamara, Katie
Delahaye Paine and Mark Weiner. Times
are tough. As of this morning, the U.S. jobless rate has hit a
14-year high, and General Motors says it will go bankrupt without another
tankful of cash from the government. The news is jammed with predictions
of even worse economic turmoil and years of tight money ahead. What
does this mean for public relations measurement?
Nov
8
JENNY SCHADE'S MAKING
IT COUNT
 Captain
Measurement
to the Rescue!
It's time to put on your cape and be a superhero.
Let's face it. In this economic climate there's no room for wasted expenditures.
Companies are much less likely to want to move ahead out of fear that they
won't be successful and they'll have wasted their limited funds. However, out
of this trepidation comes the opportunity for research professionals to help
organizations make smart decisions up-front. Research conducted as part of
program or product design can immunize employers and clients from the difficulties
of the economy and increase the likelihood of their success. In other words,
effective research conducted as part of the planning process reduces the margin
of error. And that's most definitely superhero material...
Oct
28
SOCIAL MEDIA MEASUREMENT
 Does
Your University Make the Grade in Social Media?
Benchmarks you can use from KDPaine & Partners'
study of social media usage at five academic institutions.
To better
understand its social media presence and options, Georgia Tech asked KDPaine & Partners
to undertake a major study of social media use at academic institutions. Presented
here are the major results of that study, as well as benchmarks for blogs, YouTube,
Facebook and social bookmarking sites that
institutions
of higher education can use to compare with their own use...
The Measurement
Standard publishes articles on public relations measurement, public relations
research, public relations effectiveness and related topics.
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From
Our Blog Edition:
Nov
28: How
Often Does Good Measurement Get Ignored?
Nov
20: Massive Research Project
Proves Social Media ROI for Teenagers?!
Nov
18: Fascinating
Correlation Research on SAT Scores vs. GPA in Predicting College Performance
Nov
10: The
Presidential Candidates on YouTube: Your Interactive Dashboard
Nov
4: If
Liberal and Conservative Brains Work Differently, What Does That Mean
for PR Measurement?
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there):
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