Netscape launches extranet for business-to-business sales and services
Netscape Communications Corp. will begin to sell business-to-business products and services over its Insight Extranet during the next quarter, according to Jeff Treuhaft, director of extranet marketing.
The company yesterday launched its Insight Extranet, a private area on the Internet that was designed to enable Netscape customers, partners, suppliers and employees to share information. Insight is part of Netscape's Networked Enterprise strategy and enables the company to share resources, such as research, with its partners and customers. Insight is based on the company's own Communicator client and SuiteSpot server software.
The company will also use Insight to put out its "silver bullet" reports on competitors' software and to present information on business strategies, pricing, support, training, product plans and prerelease versions of its software.
"For the last year, we have been producing specific content for our strategic customers and OEMs," Treuhaft said.
Insight is being rolled out in several phases: first to Netscape's channel partners, value-added resellers, global systems integrators and corporate resellers; next to its partners; and finally to its customers.
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