Over the course of AMD’s three decades in business, silicon and software have become the steel and plastic of the worldwide digital economy. Technology companies have become global pacesetters, making technical advances at a prodigious rate — always driving the industry to deliver more and more, faster and faster.

However, “technology for technology’s sake” is not the way we do business at AMD. Our history is marked by a commitment to innovation that’s truly useful for customers — putting the real needs of people ahead of technical one-upmanship. AMD founder Jerry Sanders has always maintained that “customers should come first, at every stage of a company’s activities.” Our current CEO, Hector de Jesus Ruiz, continues to carry the torch, saying, “Customer-centric innovation is the pre-eminent value at AMD. It is our reason for being and our strategy for success.”

We believe our company history bears that out.

The AMD story is also shaped by a fervent belief in the merits of competition. Without free and open competition, innovation suffers. Therefore, the customer suffers, with fewer choices, higher costs, and slower growth. During every era of our existence, AMD has been dedicated to keeping the playing field open and fair for all comers, helping to ensure that our industry is driven to create technology that really works for people.

AMD’s dedication to customer-centric innovation and competitive spirit is an unbroken thread running from our early days in the integrated circuit business, through an ever-broadening product portfolio that now includes microprocessors and computing solutions, memory products, and connectivity solutions.

To discover how it all happened use the links at the top left side of each page.