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Quality
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor’s 500 company, produces microprocessors, Flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $2.7 billion in 2002. (NYSE: AMD).
The Office of the CEO is a “partnering” of the top three executives in AMD, coming together to help direct and integrate the business in service of the company’s “Three Tenets of Strategy” described below.
Economic Value
- 2.0X Market Growth
- EVA (Economic Value Added) performance in the top third of semiconductor industry
Customer Bonding
- Be critical to customers’ success
- Increase share of target customers spend
Spirit of Success
- Attract and retain superior employees
- Manage performance
- Products and technology leadership (especially on time)
Management at AMD follows the quality management principles defined in ISO 9004 to lead the organization toward improved performance. These principles are
Principle 1 Customer Focus
Organizations depend on their customers and therefore should understand current and future customer needs, should meet customer requirements and strive to exceed customer expectations.
Principle 2 Leadership
Leaders establish unity of purpose and direction of the organization. They should create and maintain the internal environment in which people can become fully involved in achieving the organization’s objectives.
Principle 3 Involvement of People
People at all levels are the essence of an organization and their full involvement enables their abilities to be used for the organization’s benefit.
Principle 4 Process Approach
A desired result is achieved more efficiently when activities and related resources are managed as a process.
Principle 5 System Approach to Management
Identifying, understanding and managing interrelated processes as a system contributes to the organization’s effectiveness and efficiency in achieving its objectives.
Principle 6 Continual Improvement
Continual improvement of the organization’s overall performance should be a permanent objective of the organization.
Principle 7 Factual Approach to Decision Making
Effective decisions are based on the analysis of data and information.
Principle 8 Mutually Beneficial Supplier Relationship
An organization and its suppliers are interdependent and a mutually beneficial relationship enhances the ability of both to create value.
Although the environment in which AMD conducts its business is constantly evolving, the fundamental values underlying its culture remain constant. These six core values are
Respect for People
Respect for people – honoring their rights as individuals – is the cornerstone of our culture. We respect individual differences and diversity as qualities that enhance our efforts as a team. We believe in treating each other fairly. Fairness is based on what is right, not who is right.
Integrity and Responsibility
We are committed to the highest standards of integrity in all aspects of our business and are responsible to all of our stakeholders.
Our actions, as individuals and as a corporate citizen, enhance the quality of life and protect the environment of the communities in which we do business.
Competition
We believe that competition is the ultimate driving force of growth and progress. We compete as a team. We are driven by our competitive nature to achieve continuous improvement in our products, our individual performance, and in the contributions of our work teams.
Knowledge
We value learning as a lifelong process, the means by which we gain the knowledge to understand change, champion better ideas, improve productivity, and achieve both personal and corporate growth.
Initiative and Accountability
We take the initiative to identify obstacles to success and create solutions. We hold ourselves accountable for meeting our commitments. We take calculated risks to achieve our goals. We pursue excellence, as individuals and as a corporation, in everything we do.
Our Customers’ Success
Our customers’ success is our success. We offer innovative products and services that enhance the competitiveness of our customers. We seek to create and maintain lasting relationships based on trust and shared vision. We are committed to making it easy for our customers to do business with AMD.
Constant change characterizes the world of information technology. Organizations that survive distinguish themselves in the face of relentless competition. Superior developers, designers, and manufacturers thrive in a climate of advancing technology and innovation that can be both dizzying and daunting.
AMD is such a company.
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