Taj Mahal concert for HIV/AID effort
Jyotirmoy Datta
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[ IANS ]
(New
York, Dec 6)
A grand
concert at the Taj Mahal on Feb 25 will kick off a semi-annual concert series to
benefit HIV/AIDS efforts around the world, the entertainment production company,
8th Wonder of the World, announced
here.
MTV Asia, YouthAIDS and
entertainment wizard Lou Pearlman have joined hands to host the 10-part concert
series at exotic locations around the
world.
The international guest
artists/ambassadors initially named for the event are Lou Pearlman, the
legendary entertainment mogul who among other launchings promoted the Backstreet
Boys, Claude Challe, the Tunisian born French DJ who is known for his Buddha Bar
series, and Tina Sugandh, New Jersey reared Mumbai native known as the 'Tabla
Girl'.
From India sitar legend
Ravi Shankar, his daughter Anoushka Shankar, and Bollywood dancer and singer
Javed Jaffery would be at the
event.
A royal inaugural
procession with horses and elephants and a recreation of the Mughal court of
Empress Mumtaz Mahal is planned at the beginning of the concert.
The 800 to 1,000 celebrity
guests will be seated on imperial Mughal divans, fanned by attendants with
'pankhas'(huge fans) and the most important guests will arrive in
palanquins.
MTV Asia will
broadcast the event to its over 32 million viewers across the continent, a
release said.
YouthAIDS, an
HIV/AIDS education and prevention initiative of Population Service
International, has been selected as one of the beneficiaries from the funds
raised through sponsorships and advertisements.
Pearlman and his company Trans
Continental Records will help secure artistes for the concert.
The 8th Wonder of the World
and MTV Asia will continue to secure media partnerships globally to expand the
reach of the awareness campaign.
YouthAIDS, with its strong
network of celebrities and entertainers, will encourage artistes and youth
ambassadors across the globe to participate.
Among the other venues of
concert are the Forbidden City in Beijing; Christ the Redeemer in Rio de
Janeiro, Brazil; the Great Pyramid in Cairo, Egypt; Parthenon in Athens, Greece;
St. Basil Red Square in Moscow, Russia; the Coliseum in Rome, Italy; and the
Eiffel Tower in Paris, France.
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