Principle E In franchise areas and countries of the teams who participate in the league to make efforts to develop ice hockey and to improve international competitive power and to promote better understanding between the countries by promotion of interchange of nations, economy and culture. Goal E To build a league which produce some higher level players as international level and have these players to play for. E To build a league which have the same as the levels in North America and Europe. E To win some medals of Olympic Games as representative from countries who participate in The League. Policy for operation E To advance upon international level. E To always devote ourselves to spirit of "Fair Play and Respect" and to become a model of all athletes in the world. E To give a dream and a deep impression to people who live in participating franchise teams cities and countries by fascinating games. E To have friendship between players, coaches and people who live in participating franchise teams cities and countries for understanding delight and fun of sports through ice hockey. The Logo Concept of the Asia League Ice Hockey @The Logo of the Asia League Ice Hockey has an gAh of the alphabet as its motif, which indicates gAh of Asia and gAh of gA rankh of players, managing staff and all people who engage in this league. We, all are aiming at realizing this gA.h @As for the color, it has burning and shining gred and blackh as opposed to the clear ice. The gredh is a common color of the participating countries and expressed a passion for ice hockey. The gblackh is the most powerful color and indicates the power to absorb all the lights.