Key Industry Success Factors | Weighting | Competitor # 1 rating | Competitor #1 weighted | Competitor #2 rating | Competitor #2 weighted |
1 - Extensive distribution | .4 | 6 | 2.4 | 3 | 1.2 |
2 - Customer focus | .3 | 4 | 1.2 | 5 | 1.5 |
3 - Economies of scale | .2 | 3 | .6 | 3 | .6 |
4 - Product innovation | .1 | 7 | .7 | 4 | .4 |
Totals | 1.0 | 20 | 4.9 | 18 | 3.7 |