“....why doesn't Microsoft say that?“
It was a question I was asked earlier this week in response to an email I sent to a journalist.
...and you know what... I really don't know why someone from Microsoft in their PR department didn't just say what happened. The truth. But for some reason the truth, the facts didn't get out to the public.
And the sad thing is, the truth would have made the public more secure, would get rid of the fears, the doubts. But because that message didn't get said, because the words weren't said, I think Security was affected.
Security is defined as Freedom from doubt, anxiety, or fear; confidence. .
And in the WindowsUpdate newsgroups, some people had a lot of questions about a 'buggy” patch. Even on non affected Windows XP machines. Even one of my fellow MVPs emailed and asked if anyone had any links to information about a “buggy” patch.
But here's the thing that is amazing.... you see the patch wasn't buggy at all. The bad effects of this patch that the press talked about was mostly as a result of Administrators who had made security settings, tightening to registry keys, called 'hardening'. But here's the thing.... these settings are actually not recommended by Microsoft at all. They really are not supported. So anyone following these guidelines, knew, they understood that they had responsibility for their network. They knew they would need to test.
So I can't understand why, when the press starting writing their stories about the effects of this patch why someone from Microsoft didn't just say the truth. That it was the people chosing to set up their network this way that got the most affected. Now I'm not saying that people that were not running Windows 2000 and did not adjust permissions didn't have patch issues, but I think all of their specifc issues got passed over by the headlines regarding this so-called 'buggy patch'. We lost the real story of what was happening with this patch because of the overwhelming press that got stuck on the issues with the patch that were inflicted by the Administrators themselves.
And all of this confusion could be done away with if the Public Relations of a company just said the truth of what happened. Truth didn't get said. People got confusion instead.
Sometimes I don't understand the world of marketing and Public relations. In fact, sometimes when I'm faced with a hard slick sell, it turns me off. Big time. In fact, give me truth. Tell me the warts of something, because if you don't I'll find them in the product. And believe me, if you didn't tell me about the truth of a product, and I find out about it after I've bought that product, I'll feel like you didn't tell me the truth and never forget that.
I was talking today with another guy about a software product I have at my office. Bread and butter, line of business application. One that I moved from one to another a few years ago, a competing product. When I was talking about the issues I had with it, and comparing to a competitive product, the gentlemen and I that were discussing these products were commenting that we couldn't beleive that both products hadn't done better things for the customer. That they had been in the marketplace this long and neither one was perfect. Both had software 'warts'. And if I had known about the software warts of each platform, rather than just getting the salesman 'speel', I think I would make the same decision I made, but I wouldn't feel ... well... slightly abused by the 'speel' I got from the Salesman assuring me the software was perfect. But because no customer was in the role I was, truly comparing the two, no one had recently made the migration, I didn't get the real facts. I got the slick ads.
So here I am, in a software program that works, but isn't perfect. And if the salesman had been more honest with me I wouldn't feel the way I do now. “Sold“ to. Owner of a product that doesn't quite work like it was advertised.
Trust is defined as Firm reliance on the integrity, ability, or character of a person or thing.
I don't understand why firms don't understand that the best way to build trust with me and my business is to be honest. If you want me to be a long term customer, don't sell to me, be honest with me. I moved from that other Line of Business application because they kept promising and not delivering. And jumped from one that kept under deliverying to another software that kept pushing back a release date to the point where the ship date missed an entire tax season. We were told one thing, when the truth was another. And while the salemen were on the phone lines assuring me that the product was shipping, when I called tech support on this product, they said “oh it won't ship until May“.
Why do we accept what we do from Salesmen? Why do we accept the slick ads? I've chatted with many a folk who buy a software product only to find that once they peel back the onion layers and the software doesn't work as advertised they feel like a bit abused. Why is it that the human folly is that we need Madison Avenue to convince us to buy things we don't need? Isn't the obvious example of this perfume? It's fragrant, colored water that more is spent to package it, advertise it, than it does for the ingredients for the product itself.
Sorry if I'm rambling a bit tonight. But several conversations this week have led to this rambling blog post. Today at lunch with a good friend, the two of us were chatting that we're not sure the press or the public relations of a firm control the message anymore. We agreed that in this day and age of blogs, newsgroups, communities and word of mouth, even the three major networks didn't control the message anymore. All it takes is someone who will never forget a bad experience and will tell this in a public online forum such as this and there goes a dent in all that good public relations you've built up.
I don't know, maybe I“m being naive here, but I think being honest and truthful goes a long way. I thnk it builds the trust. I'm not convinced we need all the slick packaging that we end up getting. I think being honest to the business owner... building that trust... I think that's a stronger, more long term sale. You might not see the immediate “Madison Avenue” benefit, but I think that honesty will reap a longer term relationship.
A funny thing happened the other day to showcase how a bit of honesty changed a conversation. I was hanging out in Andy Goodman's MCP chat the other day and was using my usual online alias and at one point in time started chatting with a poster arguing strongly about the advantages of SBS 2003 over SBS 2000. I said that it was obvious in the recent patches where Windows 2003 was not a readily vulnerable as Windows 2000 proved that it was time to get off that platform. And at one point in time when the poster was challenging me, he said “what have you drunk too much Microsoft Koolaid or something?“ and it took me aback a bit. There are times people think I choose Security too much. But here's the funny thing, once I had 'outted' myself and told the chatter exactly who I was, he recognized me from the blog and his attitude changed. He was listening to me, not as a “koolaid seller“ but as someone who had earned ...well hopefully anyway... a little respect. I had changed the relationship by being honest with him of who I was.
And speaking of chosing Security over Business is that I don't think we choose Security enough over business needs. Because at the end of the day John Q. Business Owner doesn't want things blocking him from doing his job, his business. He will find ways to go around that barrier if it stops him from doing his job. So security better just work. And it better be honest. And the technology salesman shouldn't 'spin' the product promising that the product will do things it won't do. And we'd better not have to buy more 'things' to get the products to work the way they are advertised in the slick magazine ads.
Because if you aren't truthful with him, he'll remember.
If you aren't truthful with me, I'll find out and not forget either.
...so coming back ...hopefully full circle.... to this rambling post of mind tonight that you've indulged me in tonight [well not that you had any choice in the matter... I was in a mood],
Say Micosoft? How about just being honest and saying that you had a bunch of “Buggy Admins“ who forgot that at the end of the day the responsibility for their network is theirs, not yours. And if they chose to move away from a supported position, then it was their job to test that patch.
At the end of the day, I'm the one who's in charge of my network...not Microsoft.
The buck stops here.