The MicroISV Show #7 - Buzz Bruggeman - ActiveWords
This week on the MicroISV show features an interview with Buzz Bruggeman of
ActiveWords. ActiveWords is a very interesting and useful product that launches applications and documents via keyboard strings typed into any application.
Buzz talks about some of the highs and lows of being a MicroISV and gives a lot of good advice learned the hardway from his 9 years in the MicroISV business.
He also talks about how podcasting and blogging has helped his business as well as how adding more follow-up emails dramatically improved their conversion rate.
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Length: 00:21:53