Q: I just started a small business specializing in custom printed promotional materials. I have just about everything I need: A location, equipment and a Web site. That is, I've got everything but customers! Any suggestions on getting my name in front of them?
— John
A: I sure do John, that's what I'm here for.
When I was in law school, I took a course from a local attorney discussing how to start a law practice. He ran a very successful boutique law firm, which was my dream at the time.
On the first day of class, he had us do a useful exercise...