The Moscow Times, Russia's premier English-language newspaper, is an excellent way for advertisers to reach both the international business community and Moscow's expatriates.
Advertising rates
Display Advertisements
Each page is divided into 30 squares. The cost of an advertisement depends on its size according to the number of squares it occupies. Squares are priced as follows:
1 square
$380
2 squares
$760
3 squares
$1,140
4 squares
$1,520
6 squares
$2,280
8 squares
$3,040
9 squares
$3,420
10 squares
$3,800
12 squares
$4,560
15 squares (half page)
$5,700
30 squares (full page)
$11,400
+VAT 18%
1 square: W = 49.8 mm , H = 58.7 mm
Mailbox Service
Mailbox Service - $75
Special placements
Special placement ads (ads on a specific page) are an additional 30%.
2 squares on the front page
$1,495
3 squares on the front page
$2,243
5 squares on the front page
$3,738
1 square on the stocks page (W=67mm, H=60mm)
$767
Special placement in the weather section (W=67mm, H=60mm)
$444
Inserts
Insertion of standard separate advertising materials in the newspaper costs $10,350 for entire circulation, $4,600 for subscribers only.
Advertisement placement and size
The following graphic shows how squares can be arranged:
The following graphic shows the dimensions, in millimeters, of various squares arrangements:
Submitting an advertisement
Deadline
Advertising materials must be submitted at least 3 working days prior to publication.
Cancellation of an advertisement placement must be made 3 working days prior to its planned publication (for ads on the front page -- 10 working days).
Payment
Advance payment in rubles should be made by bank transfer or credit card at the official exchange rate + 2%, or in cash.
Obligatory text
If the services of your company are subject to obligatory licensing, the number of the license and the body it has been issued by should be mentioned in the text of your advertisement. If your product requires certification, the advertisement's text must contain a customer warning to that effect.
Technical requirements
WE ONLY ACCEPT THE FOLLOWING ELECTRONIC FORMATS:
Macintosh QuarkXPress 4.04 or earlier
Adobe Illustrator 8.0 or earlier, Adobe Photoshop 5.0 or earlier
All fonts used in the ad must be supplied
All images, logos, etc. must be supplied in EPS or TIFF formats at a resolution of 300 dpi
IMPORTANT: We do not accept the following formats:
COREL DRAW, MS WORD, POWERPOINT, ADOBE PAGEMAKER, PDF.
We also do not accept ready ads on film.
DIMENSIONS
All ads must have a frame corresponding to the specified dimensions.
On a CD or ZIP-100 to: Ad Design Department, building 1, 3 Ulitsa Polkovaya, Moscow 127018, Russia
ENGLISH TEXTS
If you are unsure of how to translate or write a text in English, we offer the services of our copy editors.
Texts may be sent by fax: 232-6528 or e-mail:1@imedia.ru
