A quick history:

• The site launched privately in alpha for a select few readers, namely myself and a friend of mine. 
• Upon receiving an LOL in an IM conversation, I decided to go into public beta, and thankfully, there were no bugs reported.
• A few weeks later, I added a Tag Cloud, so I knew it was time to get WELL past beta.  I mean, once you are in tag cloud nirvana (does anyone ever click on the tag cloud instead of the categories???), you just know you are playing with the big boys.  Accordingly, an unprecedented double-beta happened.
• While in double-beta a lot of experimentation happened.  I added and removed an OPML list and even a completely unnecessary email-based subscription system thanks to Squeet (I removed it several days later due to complete redundancy since the world already has bloglines and feedburner).  Wow.  It was pretty crazy for a while there.  In mere hours the site had clearly evolved into gamma, then delta.  INSANE!

Now, I am pleased to announce Dead 2.0: Epsilon Edition.  Now with fresh new logo.  Wondering how it came to be, you are?  Well Sterling made this comment to ask these guys to make a free logo. I thought free? I’m IN.  A day or so later I received an email from Ali Sabet, the President of Sabet Brands, Inc.  He made me a logo!  Freaking sweet!

We did have a little back and forth dialog, as I liked his idea of a skull in the logo.  We ended up with the skullbulb you see below.  Thanks, Ali! Ali runs www.mojizu.com, which I shall dissect in the next few days, and naturally he blogs about mojizu here.

Incidentally, this post is inspired by all the folks who like to blog about their Web 2.0 ventures.  Thanks, Kris, Song, Auren, 37people, the jaxsters, cocofolks, Richard, and EtherScott.