Just nod if you can hear me.
Is there anyone home?
Well, it looks like yet another VOIP service launched this week. It’s called “hullo” and half of their logo is on the right (that’s what you get for not making your logo easily linkable boys). Alec’s review is nice and thorough (Om adds, well, no comment, Phone Boy might have liked it but got too caught up in reminding 97% of the world that he only has a Mac, and Michael basically uses 554 words to agree with Alec), and here’s his summary of the business opportunity:
With a little luck, viral adoption, and good marketing, hullo could easily surpass Skype and Gizmo in North American usage. Call quality is better, you can use any handset you like, there are no restrictions on free usage, and you get a bunch of very appealing new features.
Well that’s a wee bit rosy, don’t you think, Alec? I’m going to, well, hack this apart.
Alec says: With a little luck
Skeptic says: With a tremendous amount of luck
Alec says: viral adoption
Skeptic says: You want them to build a business based on a fluke? Go take the guys from MySpace, Facebook, and even Skype in a room somewhere. Promise them “off-the-record” status. Get em a little high and/or drunk, and ask them if they knew beforehand that their viral adoption rates would end up so successful. Planning on viral success is a recipe for disaster. I say remove this comment, file it back in the “we need to get extremely lucky, kinda like the lead singer for the Cars, you know, that freaky lookin dude who scored that model” category.
Alec says: and good marketing
Skeptic says: you mean like having a launch party in Ottawa (that’s Canada right? the worldwide hub for VOIP calling) featuring uh, some bands? That’s good marketing? Granted the TechCrunch link today didn’t hurt any, but that’s not quite good marketing yet.
Alec says: hullo could easily surpass Skype and Gizmo in North American usage
Skeptic says: sure, they could. I mean, they do already have almost a dozen topics in their online discussion forums (at the time of writing), so they must be close. Back in February, Skype only had 50 million users worldwide, so catching up and beating them couldn’t be all that hard, right?
Alec says: Call quality is better
Skeptic says: So? I’ll tell you what - I will profess to the fact that I don’t know all that much about VOIP. I have a cell phone and don’t make too many calls to Nigeria to bail out jailed princes, so I generally don’t seem to need it that much. But I know enough to say, with confidence, that call quality is not an important enough factor to get users to switch technology/services. They’d have to be so much better that users move over in droves, otherwise they get stuck in the trap of having all their friends/groups in one service, not the other. Something tells me that the marginal gain in quality isn’t going to be the motivator here.
Alec says: you can use any handset you like
Skeptic says: uh huh, COOL. Moving right along.
Alec says: there are no restrictions on free usage
Skeptic says: Maybe they should go read up on a little Bertrand before chasing down paths like these. Sure they can probably grab some users this way, but then what? All they are really doing is diminishing the value of phone calls even further.
Alec says: and you get a bunch of very appealing new features
Skeptic says: Features here only barely matter. Don’t believe me? Go survey some Skype or Gizmo users, and ask them to rank the service based on a variety of criteria, including cost, features, network/friends, quality, etc. I can’t imagine feature set hits the top of anyone’s list (other than the truly excessively geeky).
Just in case anyone had anything valuable to add on top of the above recommendations, I went searching for other blog posts today. Some highlights:
- The Productdose web site is excited about the impact of Hullo since, and I quote: “the demise of the pager.”
- The Loosewire blog has apparently never heard of conference calls (it sounds like “kawn-fer-ens koll”)
- I give actual, sarcasm-free props to the Download Squad for their very easy-to-follow explanation of the benefits of using Hullo
- And for some true value-added commentary, the RSS Blog adds the following… actually, no, I can’t ruin the surprise. Go ahead, read on. Can’t imagine why nobody’s commenting on that one yet…
By the way, this guy wins today’s Donna Bogatin Award for “least original content in a blog post.”
(thanks to David and Roger for the excellent lyrics)
ps - for those who think this post is about Hullo, it’s not. Please go back to the top and re-read it. I didn’t try it (and probably won’t, I leave that to the likes of this guy), and don’t really have an opinion as to whether it’s better, worse, or the same as Skype, Jajah, or Jarjar.