Logos are extremely important assets to all companies, and
Microsoft is no exception. As the most visible form of our brand identity,
they represent the intellectual resources, high standards and corporate
values Microsoft has put into its software products since 1975. That's why
we ask journalists who wish to use Microsoft's trademarked logos in
connection with news stories to observe the legal restrictions outlined
below. Please read the following guidelines and click on one
of the buttons below to indicate your acceptance.
Logo and Trademark Guidelines
For Press Agencies and
Journalists Microsoft’s logos on this page may be used under these guidelines only
by press agencies and journalists publishing articles specifically about
Microsoft Corporation and its products and services. Any use of the
artwork outside of these guidelines is strictly prohibited. For all
other, non-journalistic uses, please consult the General
Microsoft Trademark Guidelines. GUIDELINES AND RESTRICTIONS FOR USING THE LOGOS The logos may only be used in close proximity to, or in obvious
connection with, a published article or broadcast news story about
Microsoft Corporation or a specific Microsoft product or service. The logos may not be copied, distributed or used apart from the
article or broadcast commentary about the company or the applicable
product or service. For example, you may not redistribute the logo in
hard copy or electronic form or make it available online for others to
copy. The logos must be used as provided by Microsoft Corporation with no
changes, including, but not limited to, changes in the color,
proportion, or design, or removal of any words, artwork, or trademark
symbols. The logos may not be animated, morphed, or otherwise distorted
in perspective or appearance. To properly present a logo, a minimum clearance between the logo and
other elements must be maintained. For example, the amount of clear or
"empty" space that surrounds the logo should be at least equal to ½ the
height of the logo (including the wording). Some logos are comprised of
both text and graphics. Such logos should be displayed in their
entirety; do not delete any text that surrounds such logos. The logo must stand alone and may not be combined with any other
object, including, but not limited to, other logos, words, graphics,
photos, slogans, numbers, design features, or symbols. Product or service vendors, such as independent hardware vendors,
independent software vendors, independent service providers, application
service providers, resellers and original equipment manufacturers, are
not permitted to use these logos. Logos that appear on
PressPass are intended for press agencies and journalists only.
GUIDELINES AND RESTRICTIONS FOR USING TRADEMARKS IN TEXT PLEASE USE OUR TRADEMARKS PROPERLY. Correct references
to the marks include: Using the registered trademark or trademark symbol ("®" or "™") at
the upper right corner or baseline immediately following the
trademark.
Examples: "Microsoft®", "Windows® XP", "MSN®".
This symbol should be used at the first or most prominent mention. Using the correct generic name or descriptor immediately after
first mention of the trademark in text.
Examples:
Microsoft® software, Windows® operating system. If possible, including the following notice on materials
referencing the trademarks:
Example: "Microsoft, Windows
and the Windows logo are either registered trademarks or trademarks of
Microsoft Corporation in the United States and/or other countries."
PRODUCT NAMES. Do not combine Microsoft trademarks or
portions of Microsoft product names with any other company, product or
service names. For example, do not say; "Widget Software’s Windows
utility program takes advantage of Windows XP’s scalability..." DO NOT COMBINE THE TRADEMARK WITH AN IMPROPER GENERIC
NAME. For example, the Windows trademark identifies Microsoft
operating system software. Application programs designed to run on the
Windows XP operating system are not "Windows XP applications" or
"XP applications," but rather application programs for the
Windows XP operating system. YOU SHOULD NOT ABBREVIATE ANY OF THE TRADEMARKS IN
TEXT. For example, WINXP for Windows XP or Win2K for Windows
2000.
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