Advertising on OpenGL.org

OpenGL.org site is the one-stop hub for developers and consumers for all OpenGL news, events, gaming new and developer resources for Windows, Linux, Mac, Unix, Java, Gaming Consoles & Cell Phones.

The premier place to advertise to 3D technology and coding audiences.

What do viewers find on OpenGL.org?

• Developer & technical resources for OpenGL programming. OpenGL.org is the official Architecture Review Board source for all documentation, tutorials, sample code and sample applications.
• Daily news reports about new OpenGL products and events
• Consumer information for Games and 3D Accelerator Boards.
• Discussion Forums for developers and end-users
• OpenGL-related developer job posting

OpenGL.org readership statistics

OpenGL.org receives high traffic from a particularly well-qualified audience

• The site receives over 2,500,000 page views per month.
• OpenGL.org gets 65,000+ unique visitors per week.
• Each visitor averages approximately 3 pages/visit
• User Type Breakdown:
      62% Developer
      27% End-User Consumers/Gamers
      11% End-User Professionals
• For end-user consumers, OpenGL 3D games are the item of primary interest (60%)
• Loyalty and community on OpenGL is very high with over 50% of our viewers visiting the site one or more times/wk. Word of mouth is also very strong with 30% being first time visitors (54,000 unique visitors weekly).
• OpenGL.org is referenced by over 5000 external sites.
• Advertising Click through rates are averaging between .1% and 5%.
  Our target market is specifically OpenGL users who come to OpenGL.org to learn about software, games and hardware that take advantage of OpenGL. This pre-qualifies the viewers of your ad so it is more effective and results driven.Our current statistics show ad click through rates 4-12 times higher than industry average for on-line banner advertising. Contextual Ads achieve even higher click through rates.

OpenGL Advertising Options

• General Ads: 728X90 pixel Banners in rotation at the top of every main section including the Home Page
• Sidebar ads: 120X120 pixel smaller Banners in rotation that appear below the navigation links on the left side of each page

All advertisers will receive reports that includes Ad Impressions, and Ad Click-throughs. They can also at any time, check the statistics themselves.

Ad Specifications

Standard banners are a rectangular banner placed in the top 1/3 of the page.
Standard advertisements are a maximum of 728 pixels wide by 90 pixels high. File size should be less than 20k unless agreed to in advance.

Sidebar banners are small square banner placed below the navigation links on the left side of each page. This will appear above any links to other information or other notices. Side Bar advertisements are a maximum of 120 pixels wide by 120 pixels high. File sizes must be less than 5k unless agreed to in advance.

Format must be either GIF, GIF89 or JPEG. (Other options can be considered such as Flash, Text only, VRML or QuickTime).

Advertising Rates

CPM (Cost per 1000) BASED ADVERTISING
With our CPM-based advertising you pay only for each time that your banner ad is actually shown, and seen by someone. Our advertising software allows both us and you to keep up to the minute track of the amount of times your banners have been shown and how many people clicked on them. The prices below indicate the cost per thousand times that your banner is actually shown to visitors.

General Ads
Standard 728X90 ads each with an equal chance of appearing on any given page across the site

Sidebar Ads
Sidebar 120X120 ads, each with an equal chance of appearing on any given page across the site.

CLICK-BASED advertising

Click based advertising means that YOU ONLY PAY WHEN SOMEONE CLICKS YOUR BANNER. Click based advertising is the best assurance that you pay for success. Currently we charge $ 1.50 per click with with a 1 month limit on advertising.
This is designed to benefit those advertisers who want exposure but are unsure of how successful their ad will be. If you think your ad will get less than a 1.5% click thru rate, then this is an economical option for you. At any point in the process you can switch from Click-Based advertising to Standard advertising with no penalty.

How to submit ads

1. Create one or more banner ads that features your OpenGL offerings (maximum size of 728X90 and under20k). Multiple ads are encouraged to reach more viewers and get higher click through rates
2. Email us the ad and select the type of ad (General, Target Home Page, or Side Bar) and number of Banner Views you want (10,000, 20,000, 50,000, 100,000 or more)
3. Send a check or money order (US dollars) payable to ARTLab.
   ARTLab
   Attention: OpenGL Banner Advertising
   374 Douglass St.
   San Francisco, CA 94114
   415.336-6106
   email

Right of Refusal

OpenGL.org reserves the right to refuse, at it's sole discretion, any advertiser or any particular banner from an advertiser. The advertiser may replace the refused banner with a more suitable one if desired. Our banner space is provided to the OpenGL community and dedicated to the promotion of OpenGL companies, projects, and products. We expect that any advertiser and their banners will reflect a positive professional image. We will not accept ads which are deemed in appropriate. This includes, but is not limited to: nudity, adult material, ads unrelated to OpenGL, competing APIs, and attacking another vendor's product.