Brand protection

A brand is...

"...a unique and identifiable symbol, name, association or trademark, or other visual elements which serve to differentiate competing products or services. Both a physical and emotional trigger to create a relationship between consumers and the product/service."

It is important to protect the 15th Asian Games Doha 2006™ brand to maintain the integrity and overall image of the Games, DAGOC and all involved and/or affiliated partners. By channelling and communicating a consistent, unifying image of Doha 2006™ to our target audiences (affiliates and partners, organising employees, volunteers, the media, spectators, etc.), we can reinforce brand identity and distinguish the 15th Asian Games Doha 2006™ as "The Games of your Life". This not only creates more value for commercial affiliates as return on their investments, but it will help create a long lasting, positive and memorable experience for anyone involved, or participating in Doha 2006™. The Doha 2006™ brand is the legacy of the Games, and all physical and emotional attachments associated with it. For these reasons, it is important to ensure that the Doha 2006™ is protected from unlawful use, and misuse.

Please use the Infringement Report Form to report any cases of piracy, ambushing and unlawful acts that threaten the Doha 2006™ brand, its related elements, the reputation of the host city, contractual obligations and other mandatory obligations with the Games' affiliates.