Flex for product configuration

Adobe® Flex™ 2 helps organizations build applications that guide customers to the products they need and lets them easily customize products into the items they want. A Flex application can present all of the customer's options on a single, intuitive page that responds automatically as the customer completes each step. A customer can design a customized product that builds on the screen right before his or her eyes — results that would be almost impossible to achieve using traditional HTML. Flex makes online shopping easy and fun, and that means more closed deals for the business.

Product configurators built with Flex can:

• Enable customers to create their own customized versions of a product
• Visually represent the customized item, complete with personalized elements
• Support co-browsing, enabling two customers in different locations to shop online together in the same application
• Connect to inventory to view real-time availability status
• Reduce shopping cart abandonment
• Lead to higher conversion rates
• Help seal more cross-sell and upsell deals
• Increase customer loyalty
• Drive revenue