Channels
Sveriges Television (SVT) is the Swedish public service television company. The official start took place on 4th September 1956 so last year marked the celebration of the first 50 years!

But it was a flying start, the culmination of several years' trial programme transmissions. In 1969 a second national channel was added. Today SVT operates six channels - five national, SVT1, SVT2, SVT24, Barnkanalen (a childrens´ channel) and together with UR, Kunskapskanalen, and one European, SVT Europa. Barnkanalen and Kunskapskanalen share the same channel ID.

SVT1 and SVT2 are still analogue (in some parts of the country) as well as digital. All the others are digital only. All are distributed via the terrestrial net as well as via digital satellite, digital cable and broadband.

The terrestrial analogue net is in the process of closing down in Sweden. The work which proceeds stage by stage, has so far has been going very smoothly and will be finished at the latest in February 2008.

In late 1997, SVT started broadcasting via satellite to Swedes living in Europe outside Sweden. SVT Europe offers in-house productions only in real time to Swedish-speaking viewers in Europe, Asia, Australia and Africa. The transmissions are digital.

Corporate Structure
The corporate structure is a limited company owned by a foundation. It is financed by a compulsory licence fee for possession of TV-set. The licence fee also finances public service radio (SR) and the Swedish Educational Broadcasting company (UR). 60 % of the revenues from licence fee provides for SVT. In 2007 the fee is 1.996 SKR (approx. 200 Euro) a year.

Rules and regulations
SVT programming is subject to the provisions of the Radio Act, to terms set out in the charter between SVT and the state as well as internal programming guidelines. The charter guarantees SVT´s independency of all pressure groups, political, commercial or otherwise.

One of the most important points is "to scrutinize authorities, organizations and private firms which exert influence over policy affecting the public, and cover the activities of these and other bodies".

Programming
SVT programming is non commercial. Advertising is not allowed but sponsoring of sports events is. The programming covers the whole genre spectre. 86 of the 100 most popular Swedish tv programmes during 2006 came from SVT.

Audience relations
SVT is the most trusted Swedish media and enjoys a very good support from the Swedish TV audience. Approx 90% of the 3.4 million Swedish households pay the licence fee. Viewing time (approx 154 minutes per day) is fairly stable despite an increasing number of Swedish and international commercial TV channels. This has influenced the share of SVT though our two terrestrial channels still get approx. 38% of the viewing time. During prime time (6-11 p.m.) the share is even higher (44 %).

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