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Editorial mission
Between 1990 and 2003, the U.S. Hispanic population grew by 61 percent, encompassing 35.3 million people, the fastest-growing minority group in the country and one with the astonishing purchasing power of $650 billion, according to prevailing estimates. Today, savvy businesses recognize the importance of this huge market, yet this segment continues to be underserved in terms of the amount of advertising and marketing dollars spent on it.
Marketing y Medios is here to help marketers and advertisers understand this complex market and tap into its explosive growth by covering advertising agencies, marketing initiatives and the explosion of Hispanic media throughout the country.
The English-language monthly magazine explores the unique challenges encountered by marketers and media serving the Hispanic population, including the distinctions between Spanish-dominant and Spanish-English households, as well as between recent immigrants and acculturated Latinos.
By focusing on the personalities and companies that are making a difference, our aim is to streamline the most relevant information to marketers, media buyers and executives so they may have a better understanding to serve this complex but dynamic group
President & CEO: Robert L. Krakoff
Chief Operating Officer: Greg Farrar
Chief Financial Officer: Kirk Miller
Senior Vice President, Human Resources: Michael Alicea
Senior Vice President, Travel, Performance & Marketing Services: Bill Cooke
Senior Vice President, Film & Performing Arts: John Kilcullen
Senior Vice President, Music & Literary: John Kilcullen
Senior Vice President, Corporate Development & Planning: Tom Kuczynski
Senior Vice President, Retail: David Loechner
Senior Vice President, eMedia Strategy & Technology: Toni Nevitt
Senior Vice President, Marketing & Media: Mike Parker
Senior Vice President, Building Design: Joe Randall
Senior Vice President, Central Services: Mary Kay Sustek
Vice President, Licensing & Events: Howard Appelbaum
Vice President, Corporate Communications: Deborah Patton
Vice President, eMedia - Digital Strategy: John Lerner
Vice President, Manufacturing and Distribution: Jennifer Grego
Vice President, Audience Marketing: Joanne Wheatley
Vice President, Marketing Services: Drew DeSarle
VNU Business Media Editorial Director: Sid Holt
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