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Lupita Colmenero
April 06, 2007
As the first Latina president of the National Association of Hispanic Publications, Lupita Colmenero opened doors for changes to the Washington, D.C.-based organization. She will pass the reins to another Hispanic publisher at the 22nd annual National Convention, taking place April 11-15 in Scottsdale, Ariz., and rededicate herself 100 percent to her own paper, "El Hispano News," in Dallas.
Roxana Lissa
March 19, 2007
L.A.-headquartered RL Public Relations + Marketing has had a "winning streak" with diverse new clients this year, including Delta Air Lines, GlaxoSmithKline and Cotton Inc. in New York. President and founder Roxana Lissa is relishing the success of the firm that bears her initials, which she started 10 years ago.
Alex López Negrete
February 19, 2007
After weeks of delays in the new year, Houston-based Lopez Negrete Communications kept the $50 million Hispanic account for Wal-Mart Stores Inc. Needless to say, said Alex López Negrete, president and CEO of the incumbent advertising agency, "we're very happy to see how it ended up."
Javier Escobedo
January 26, 2007
Javier Escobedo is a man with a dual life. As founder/managing partner of New York-based OLE, he has both feet squarely on the ground at the ad agency's New York City headquarters as well as at his second office in Mexico City.
Gabriel Reyes
January 15, 2007
Gabriel Reyes took a circuitous route to start up his L.A.-based PR agency Reyes Entertainment 10 years ago. The Hispanic entertainment marketing pioneer discussed his entry into the market before heading out to serve on a panel about English-speaking Latinos at this week's NATPE conference in Las Vegas (Jan. 15-18).
Alex Pels
January 09, 2007
Bilingual network mun2, part of NBC Universal Cable Networks, has been around for five years stressing the importance of the emerging Latino youth market. It's been only a year, though, since Alex Pels was appointed general manager of the Los Angeles-based channel and charged with reinvigorating the network.
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