As guests left the Telemundo upfront last night at the Museum of Natural History (the first upfront the network held in three years), they were handed shirts in packages with…
In celebration of Mother's Day, here's a great 60-second spot from director Jonathan Gurvit for MTV Latin America, promoting the show Teen Mom. Anyone who's ever seen the program knows…
NEW YORK If anyone who attended the Association of Hispanic Advertising Agencies 23rd semi-annual meeting last week thought that marketing aimed at Latinos has flat-lined, it's the premise that's dead,…
Former NBC Universal and AOL executive Randy Falco has joined Spanish-language media company Univision Communications as evp and chief operating officer, the company said today. The COO post at Univision…
Procter & Gamble brand Pampers is reaching out to Hispanic consumers in a new campaign called "Every Little Miracle."The goal is to provide resources and support to Latina moms, the…
While the digital revolution has given birth to exciting new forms of media that help brands reach their desired audiences, it has also exposed just how much some traditional U.S.…
Since their much-publicized 2004 wedding, Jennifer Lopez and Marc Anthony have been one of popular music's most prominent power couples, often working together in myriad projects. Now, the two artists…
Univision Communications is seeking to take brand integration to another level with prime-time novela Eva Luna, which launches on its Univision network Monday and weaves no fewer than…
Rife with betrayal, relationships gone bad and court battles, the decades-long relationship between Mexican broadcaster Grupo Televisa and U.S. Spanish-language media firm Univision Communications has played out…
Marketers received harsh criticism from Hispanic specialists today at the Hispanic Television Summit 2010, part of Advertising Week in New York.VISIT REAL-TIME ADVERTISING WEEK
