Opinion I'm glad the iPhone's is here - and I have very selfish reasons for wanting it to succeed. That's because even without the cellular telephony, it looks like something I've been wanting to buy. But it's also because after years of writing about smartphones, I've seen the established players become lazy and complacent, go down blind alleys, or standardize on horrible designs and feature sets. So the iPhone should focus minds wonderfully - it should raise the bar for everyone.