Cameron Kruse With His Invention (Photo Intel.com)
That last inning of the All-Star baseball game last night should be the cover story for Nail-Biter Magazine!
I watched the whole game real intently though, because I had just learned an interesting bit of detail about baseball -- that the balls are rubbed with mud before they're put in play. Apparently, new baseballs are slick and slippery and can lead to the dropsies unless they are deglossed. Did every fan already know this?
Sixteen-year-old Cameron Kruse knew it. ... read more »
Just when you were ready to hang it up on invention shows, the Golf Channel is airing a new program tonight. Fore Inventors Only begins its series with inventions sure to spice up a round of golf! read more »
What could your highschool do with an extra $10,000?
When you finish your list, keep reading...
One way to get that much needed dough and encourage creative thinking and invention in your highschool is to form an invent team and a project now... because applications for the 2009 Lemelson-Mit InvenTeams awards begin this fall.... read more »
Like the poor soul who’s all dressed up with nowhere to go, a good press release doesn't want to sit on your desk.
Though your press release must blare "This is a great story!" its true success is determined by who pays attention to it, who prints it, and who decides to follow up and write a story about your new product or business. read more »
Press releases are more formulaic than the modern romance novel... and that's a good thing for those of us who want to keep press writing simple. I'll show you the formula and suggest a few tips to increase your chances of getting your releases published. Oh, did I mention that you should be writing your own press releases? (see 10 Marketing Tips For Inventors And Entrepreneurs )
A 117-year-old silver spoon, innovative at the time, inspired me to write a short press release as an example for you. Can you guess why this spoon is innovative in both concept and manufacturing process? read more »
Let's face it. If you're not Microsoft, a rock star, or a presidential candidate you can't afford to hire a public relations firm. And frankly, even if you could afford one, PR firms are not likely to do the down and dirty work you need.
While a stash of dough is always very nice, with or without it you'll need tons of energy, unfaltering passion for your product, and unrelenting perseverance to overcome any obstacles, to be a winner! Here are some things you can do yourself without a big marketing budget. So, let's get going! read more »
Quick Clip: Available at Sunglass HutsRoger Brown is nothing short of incredible.
When it comes to inventions, he's prolific with a capital P, and I don't know any free-lancer with a successful licensing approach like his. With six inventions licensed, another six about to be licensed, and 247 inventions in his Power Point file on call at all times, I think he might be on to something. ...Read and Learn! read more »
Yes, I know, "There's no such thing as the perfect trademark search." That's the favorite caveat of every searcher and trademark attorney (just in case they flub-up). But you and/or your professional search team have done the most thorough trademark search you could do... The time has come. File that trademark application!
I hope that the actual filing will not be anticlimactic for you, because the Trademark Office has made applying so easy with the new TEAS Plus application.
Still, I have a few tips to make it even smoother.... read more »
The innocents do a Google or Yahoo search for their trademarks. Then they visit the United States Patent and Trademark Office, enter their favorite trademark in the blank box and no results are returned. Hurrah! Voila! This clever, creative, boss, rad, cool, hot trademark is all mine!
Little do they know... read more »
I wanted to name my massage tools "Knuckles" because they are based on shiatsu massage, often accomplished with the knuckles of a massage practitioner's hands. But the word "knuckles" looked funny to me. When I transcribed "knuckles" more phonetically, the brand perked up! "Nukkles" said "fun," and "feel good," and it was zippy, and yes, it said the product feels like knuckles! read more »
