Press releases are more formulaic than the modern romance novel... and that's a good thing for those of us who want to keep press writing simple. I'll show you the formula and suggest a few tips to increase your chances of getting your releases published. Oh, did I mention that you should be writing your own press releases? (see 10 Marketing Tips For Inventors And Entrepreneurs )

A 117-year-old silver spoon, innovative at the time, inspired me to write a short press release as an example for you. Can you guess why this spoon is innovative in both concept and manufacturing process?

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If you’ve ever felt that a deep breath of fresh air is good for you, you may have been closer to the truth than you thought. Scientists have created a device that mimics some key components of outdoor air that also kills the “superbugs” that plague hospitals and kill thousands of patients per year. The invention is currently for sale in the UK, with plans to launch in the US, especially in hospitals.

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Ever go to a family gathering or a party and had nowhere to sit except the floor? Well from now on BYOC- bring your own chair or should I say wear your own chair. That's right, wear your chair.

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The children's toy vehicle market has taken "largely" to outdoor advertising.

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Welcome back for Episode 3 of ABC's second season of American Inventor! We are right in the thick of the preliminary rounds, seeing some great--and not so great--inventions out there. Last week we got our San Francisco and L.A. winners (Greg Chavez and Ricky DeRennaux), and this week we continue with open calls in Chicago and New York. I'm hoping to see some good stuff tonight from the Northern crowd--a healthy mix of cool and crazy. So let's get started...

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Direct Response Television, also called "DRTV" is an avenue of distribution many inventors consider for their inventions, but most don't really know much about.

Our Guest Blogger, Marty M. Fahncke, is President of FawnKey & Associates , a product development, marketing, and business advisory firm. By utilizing Direct Response Television, E-commerce, and many other forms of marketing, Mr. Fahncke has personally developed hundreds of millions of dollars in revenue for his clients. He had some great advice on avenues of distribution for inventors and other entrepreneurs. Here's his article:

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According to Inc.com, and many others in the advertising industry, outdoor campaigns are suddenly cool…again.

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Will the eBrake replace the hydraulic brake? Siemens VDO Automotive thinks it has the design of the brakes of the future.

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Just wanted to remind our readers that Episode 3 of the reality television show American Inventor will be showing tomorrow night ( Wednesday, June  20, 2007) at 9 pm est and 8 pm central time.

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