Reference > The New Dictionary of Cultural Literacy > 4. Idioms
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  The New Dictionary of Cultural Literacy, Third Edition.  2002.
 
trial balloon
 
 
A small campaign or test designed to gauge public response. The term originally referred to a balloon sent up to determine weather conditions: “The speech on free trade that the candidate delivered last month must have been a trial balloon; the audience reacted with hostility, and he has not mentioned the subject since.”  1
 
 
The New Dictionary of Cultural Literacy, Third Edition. Edited by E.D. Hirsch, Jr., Joseph F. Kett, and James Trefil. Copyright © 2002 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved.

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