Peter Ueberroth

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Ueberroth (front right) watches President Ronald Reagan throw the first pitch prior to a game.
Ueberroth (front right) watches President Ronald Reagan throw the first pitch prior to a game.

Peter Victor Ueberroth (born September 2, 1937 in Evanston, Illinois) is an American executive. He served as the 6th commissioner of Major League Baseball from 1984 to 1989, and is currently head of the United States Olympic Committee.

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[edit] Early life

Although Ueberroth was born in Evanston, Illinois, he grew up in Northern California. While attending Fremont High School, Ueberroth excelled in football, baseball, and swimming. After graduating from high school, Ueberroth attended San José State University on an athletic scholarship. While attending San José State University he joined The Delta Upsilon Fraternity. He competed in the 1956 United States Olympic water polo trials but failed to make the team. Ueberroth ultimately graduated from San Jose State in 1959 with a degree in business.

[edit] Trans International Airlines

After college, Ueberroth became a vice president and shareholder in Trans International Airlines (he was 22 years old at the time). Ueberroth worked at Trans International until 1963, when he founded his own travel company, which would become First Travel Corporation. By the time he sold First Travel in 1980, it was the second largest travel business in North America.

[edit] The 1984 Olympics

Main article: 1984 Summer Olympics

For five years Ueberroth served as the organizer of the 1984 Summer Olympics held in Los Angeles. He was a prominent figure in the games, receiving the Olympic Order in gold at its conclusion. Due to the success of the games, he was named Time magazine's Man of the Year in 1984. Under Ueberroth's leadership and management, the first privately financed Olympic Games resulted in a surplus of nearly $250 million. This was subsequently used to support youth and sports activities throughout the United States. Coincidentally, he was born on the day on which the founder of the modern Olympic Games, Baron Pierre de Coubertin, died.

[edit] Baseball commissioner

Ueberroth was elected to succeed Bowie Kuhn on March 3, 1984 and took office on October 1 of that year. As a condition of his hiring, Ueberroth increased the commissioner’s fining ability from $5,000 to $250,000. His salary was raised to a reported $450,000, nearly twice what Kuhn was paid.

Just as Ueberroth was taking office the Major League Umpires Union was threatening to strike the postseason. Fortunately, Ueberroth managed to arbitrate the disagreement and had the umpires back to work before the League Championship Series were over. The next summer, Ueberroth worked behind the scenes to limit a players' strike to one day before a new labor agreement was worked out with the Players Association.

See also: 1984 American League Championship Series and 1984 National League Championship Series

During the course of his stint as commissioner, Ueberroth reinstated Hall of Famers Willie Mays and Mickey Mantle, who had been banned from working for Major League Baseball by Kuhn because of their associations with gambling casinos. Also, Ueberroth facilitated collusion, suspended numerous players because of cocaine use, negotiated a $1.2 billion television contract with CBS, and initiated the investigation against Pete Rose's betting habits. In 1985, Ueberroth's first full year in office, the League Championship Series expanded from a best-of-five series to a best-of-seven series.

See also: Pittsburgh_drug_trials#Ramifications

At his urging, the Chicago Cubs chose to install lights at Wrigley Field rather than reimburse the leagues for lost night-game revenues. Ueberroth then found a new source of income in the form of persuading large corporations to pay for the privilege of having their products endorsed by Major League Baseball.

Under Ueberroth, Major League Baseball enjoyed increased attendance (record attendance four straight seasons), greater awareness of crowd control and alcohol management within ballparks, a successful and vigilant anti-drug campaign, significant industry-wide improvement in the area of fair employment, and a significantly improved financial picture for the industry. When Ueberroth took office, 21 of the 26 clubs were losing money; in Ueberroth's last full season - 1988 - all clubs either broke even or finished in the black. In 1987, for example, baseball as an industry showed a net profit of $21.3 million, its first profitable year since 1973.

The MLBPA filed collusion charges, arguing that Ueberroth and team owners had violated the collective bargaining agreement in the 1985-1987 seasons. The MLBPA won each case, resulting in "second look" free agents, and over $280 million in owner fines.[1]

[edit] Post-baseball activities

Before the start of the 1989 regular season, Ueberroth stepped down as commissioner even though his term wasn't scheduled to end until October of that year. Three years after leaving office, he led the Rebuild Los Angeles project after the 1992 Los Angeles riots.

In 1999, Ueberroth along with Arnold Palmer and Clint Eastwood bought the Pebble Beach golf course.

Ueberroth ran for Governor of California in the 2003 California recall election as an independent, though he was a registered Republican. His campaign focused on California's economic and budget crisis, avoiding social issues. With polls indicating only a low level of support, he pulled out of the race on September 9, 2003, though his name still appeared on the ballot and received a small but significant amount of votes. He placed 6th in a field of 135 candidates.

Peter V. Ueberroth has been a director of The Coca-Cola Company since 1986. Mr. Ueberroth is an investor and chairman of the Contrarian Group, Inc., a business management company, and has held this position since 1989. He is also co-chairman of Pebble Beach Company. He is chairman of Ambassadors International, Inc. and is a director of Hilton Hotels Corporation and Adecco S.A.

Ueberroth is also the chairman of the United States Olympic Committee Board of Directors.

[edit] Further reading

  • New York Magazine, "Hardball: Nancy Collins Quizzes Baseball Commissioner Peter Ueberroth", June 9, 1986, pp. 52-57+61.

[edit] References

  1. ^ [1] Peter Ueberroth and Collusion

[edit] External links

Preceded by
Bowie Kuhn
Commissioner of Baseball
1984–1989
Succeeded by
Bart Giamatti
Preceded by
Ronald Reagan and Yuri Andropov
Time's Man of the Year
1984
Succeeded by
Deng Xiaoping
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