What is it going to take to get you to the gym this year? A New Year's Resolution? Gaining 10 pounds? What about advertising? The following were done by gyms around the world to get people in and working out.
This first one was a photocopied bottom on side, promotional message on the other and then slipped under workers' doors.
Source: Ads of the World
Source: Ads of the World
A chinese fitness center uses its entrance gates to look like a chest expander.
Source: Ads of the World
Source: Adblogarabia
Stickers showing two muscular arms were pasted on the outside of the elevator doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open.
Source: Ads of the World
Source: Frederik Samuel
It really is a class, now offered in many gyms. These were wrapped around street poles and read: It's probably best if you tell the kids that Mommy's at the gym. Poledancestudio.
Source: Ads of the World
Placed on the back of chairs for VIP Gym.
Source: Ads of the World
These grocery dividers for Gold's Gym were actually really heavy.
Source: Ad Goodness
Source: Frederik Samuel
A great prink ad for Clark Hatch gyms with befores and afters.
Source: Frederik Samuel
Notice the breaking billboard underneath the heavy man.
Source: Blogosfere
So are these good enough to make you think of joining a gym? Which is your favorite?
Amy Gifford
Marketing Innovations
InventorSpot.com
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Comments
Great post!
Fantastic collection of ads! My personal favorites are the brick blend-in from Chile and the pole dancing - just enough to make you look twice, which is what it's all about!
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