Despite console price cuts being the in thing at the moment (Sony's £349 PS3 and the Xbox 360 price drops) Nintendo says it expects to keep the Wii price-point unchanged for the "foreseeable future" since it is selling all of the units it makes.
Speaking to Retuers, Nintendo of America's marketing VP George Harrison said: "We'll stay at $249 for the foreseeable future. We are still selling everything we can make."
This is in-line with earlier comments from NOA president Reggie Fils-Aime, who said that company would not be able to meet the large Wii demand this Christmas.
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"We're working very hard to make sure that consumers are satisfied this holiday," he said, "but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record we won't."
That's in then; spread the word, because until mothers and grandparents stop buying Nintendo's console new buyers are going to put up with the harsh price point - which let's not forget is the same as an Xbox 360 Core.