The Neptunes

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The Neptunes
Origin Virginia Beach, Virginia USA
Genre(s) Hip hop, pop rap, contemporary R&B,
Instrument(s) Snare Drum, keyboards, synthesizers, Sequencer, Saxophone, Guitar
Years active 1994-present
Label(s) Star Trak
Associated
acts		 N*E*R*D, Clipse, Kelis
Members
Pharrell Williams
Chad Hugo

The Neptunes is the name for the record production duo consisting of Pharrell Williams and Chad Hugo, who created the sound for some very successful Hip Hop, R&B and Pop artists in the late-90s and 2000s.

The Neptunes' sound is a highly distinctive brand of off-kilter, stripped-down electronic funk with a heavy debt to Prince[citation needed]. Along with Timbaland and Dr. Dre they were the driving force behind many of the musical innovations of late-90s/2000s hip-hop[citation needed], helping to introduce weirder, spacier sound effects, middle-eastern melodies, exotic percussion, and other idiosyncrasies into the modern hip-hop mainstream.

Pharrell has further pushed the role of the producer into the public eye[citation needed], singing and (later) rapping on records and appearing in videos, whereas many previously, like his production partner Chad, tended to stay behind the scenes to a greater extent.

They are the fifth richest hip hop entertainers, having a net worth estimate of $155 Million. [1]

Contents

[edit] Biography

Pharrell and Chad met, despite going to different schools, at a jazz workshop at age 12 where Williams was a drummer and Hugo played tenor saxophone.[2] They were also both members of a marching band, 'P' on the snare drum; Chad being a student conductor. In 1990 Chad and Pharrell formed a 4-piece "R&B type" group along with friends Shay and Mike Etheridge, which they named The Neptunes. Upon entering a local talent contest, they were discovered by Teddy Riley, whose studio was close to Pharrell's school.[3] After graduating from high school, they signed with Riley as a group.[4]

Through working with Riley, Pharrell went on to write a verse for Wreckx-N-Effect's '92 #2 (billboard hot 100) hit "Rump Shaker". In '94, Hugo and Williams had established themselves formally as a production duo under the previously used name "The Neptunes", and produced "Tonight's The Night" from BLACKstreet's self-titled debut (Riley being a member of BLACKstreet). Over the next three years they continued to produce occasionally. Some of the production had little resemblance to the Neptunes sound we know today, such as their productions for SWV (1996) and Total (1996), however, some such as Mase's '98 No.8 (Billboard hot 100) hit "Lookin' At Me" (from the Harlem World album, 1997) showed clear signs the Neptunes sound was developing.

Their first major production hit, and the most clear beginning of the distinctive Neptunes sound, came with N.O.R.E.'s Superthug in 1998, reaching #36 on the Billboard Hot 100, and gaining them widespread attention for the first time. The duo then went on to work heavily with Kelis, producing her first album Kaleidoscope and Ol' Dirty Bastard's record Got Your Money, on which Kelis is featured. Followed that year with huge commercial success with tracks like Jay-Z's "I Just Wanna Love U (Give It 2 Me)", Mystikal's "Shake Ya Ass", and then-newly-renamed Diddy's single "D.I.D.D.Y". Other notable hits during their commercial rise was Busta Rhymes' "Pass The Courvoisier pt. 2" and Usher's "You Don't Have to Call".

Kelis was one of several artists whose careers Hugo and Williams have helped launch; artists such as the Clipse, Vanessa Marquez and Justin Timberlake's solo career were also closely tied to the Neptunes involvement. They have also helped re-launch the careers of Snoop Dogg, Robin Thicke and Mystikal.

In 2001 The Neptunes gained their first world-wide #1 with Britney Spears' single, "I'm A Slave 4 U", however it only reached #1 nationally in several South American countries. The following year they reached #1 in the U.S. with Nelly’s single, "Hot in Herre". In August of the same year, The Neptunes were named "Producers of the Year" at both The Source Awards and the Billboard Music Awards.

In 2003, they released a self-credited album called The Neptunes Present... Clones, featuring songs and remixes from various Star Trak artists. This album topped the US Billboard 200 Albums Chart.

The Neptunes went home with two Grammy Awards in 2004, one for "Producer of the Year, Non-Classical", and another for "Best Pop Vocal Album" for their work on Justin Timberlake's No.2 Billboard hit Justified. They also gained their first UK #1, again with Nelly, and Flap Your Wings.

A survey in August 2003 found the Neptunes produced almost 20% of songs played on British radio. A similar survey in the US had them at 43%.[2] This level of radio domination is unprecedented in recent years, and highlights the effect they have had on music and production development in this era.


[edit] The Neptunes Sound

Their 'sound' is mostly synthesizer riffs, Sampling Keyboard and modules. The Neptunes sound was first heard on Noreaga's 1998 track Superthug, which made it officially known as "The Neptunes Sound".

[edit] Drums

A Neptunes production is characterized by unique drums, futuristic-sounding snares and the use of module presets. Despite this their drums are the envy of most producers. "Grindin'" was a simple yet complicated drum track that paid tribute to Run DMCs song of the same nature, "Sucker MC's". Justin Timberlake's "Like I Love You" paid tribute to the drums of the funk era, where the loop consisted of various snare sounds. The Neptunes even took a psychedelic tip on Busta Rhymes's hit "Light Ya Ass on Fire", a song which included drums that were almost science-fiction sounding. They have even used the popular 808 drums on such songs such as LL Cool J's and Jamie Foxx's collaboration "Best Dress".

The Neptunes' engineer, in an interview with Sound on Sound magazine, revealed many of their production techniques. In reference to their drums he said, "Williams will play a standard drum kit, then I will cut 16 bars of it into a loop, before using the same method for other instruments including guitars. That's where a lot of the feel of their records comes from — it's not just machines and loops."[5]

[edit] Vocals

Many Neptunes productions feature a hook with Pharrell singing falsetto, including Jay-Z's "Excuse Me Miss", Jadakiss' "Hot Sauce To Go", Kelis' "Flashback", and Snoop Dogg's "Beautiful". Pharrell also adds his own rhymes to his productions, including "Drop It Like Its Hot" in 2004 & "Can I Have It Like That" from his solo debut album "In My Mind".

[edit] Synthesizers

Another signature sound found on Neptunes productions are their distinctive use of synth lines. Examples include the heavy sawtooth lead in Jay-Z's "Excuse Me Miss (Remix)", and the siren sound used in Kelis' "Caught Out There". The synthesizers they use include a MicroKorg, and a Minimoog Voyager.

[edit] Studio Equipment

There has been much speculation about their tools of the trade. For sequencing they use the Korg 01/W, for drum sounds they use the sampling keyboard Ensoniq ASR-10, their sound modules include the Roland JV 1080 and JV 2080 and for basslines and filtering they have used the MicroKorg. They are also well known for using the Korg Triton and incorporating live percussion and acoustic instruments into their music.[4]

[edit] Other Neptunes-related ventures

[edit] Star Trak

The Neptunes' record label, Star Trak Entertainment, includes acts such as Snoop Dogg, Slim Thug and Robin Thicke. Star Trak artists generally benefit from more frequent production from The Neptunes, however, criticisms include poor promotion and release scheduling. Former artist include (due to parent label disputes) Kelis.

[edit] N*E*R*D

The rock group N*E*R*D is composed of Pharrell, Chad and Shay Haley. It is an acronym of No one Ever Really Dies. Their group hits include "Lapdance", "Rock Star (Poser)" and "She Wants To Move". The first two singles came from their debut album In Search Of... released in 2001, while the latter came from their eagerly anticipated follow-up Fly Or Die in 2004. The band recently said that they plan to release a 3rd album, as yet untitled.

[edit] Pharrell as a solo artist

In 2003, Pharrell released his first solo single, Frontin' featuring Jay-Z. At the time he claimed it was a one-off song, and that he was not a singer in his own right. However, after several delays, Pharrell released his debut solo album on July 24, 2006, titled "In My Mind". The first single from the album was a collaboration with Gwen Stefani titled "Can I Have It Like That", released in 2005. The album features numerous guests, including Jay-Z, Snoop Dogg, Nelly, Slim Thug, and Kanye West.

[edit] Billionaire Boys Club

Billionaire Boys Club (BBC) and 'Ice Cream' are the related clothing lines made and distributed by A Bathing Ape. Originally, Ice Cream and BBC were made by Reebok, but Reebok failed to meet Pharrell's standards of quality when samples of the clothing were produced, though Reebok continues to distribute Ice Cream's footwear line.[citation needed]

[edit] Solo production

This article does not cite any references or sources. (July 2007)
Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed.

Recently, although he continues to be creditted as "The Neptunes" with the exception of his solo debut In My Mind, Pharrell has been the only member of the duo receiving co-writing credits on some of their productions, implying that he has been producing beats without Hugo's input. Neptunes productions where only Pharrell is creditted as a co-writer include Snoop Dogg's street single "Vato," Ludacris's hit single "Money Maker," Gwen Stefani's hit single "Wind It Up," Lupe Fiasco's single "I Gotcha," Diddy's "Partners for Life," Jay-Z's "Anything" and the entirety of Hell Hath No Fury by the Clipse. Chad Hugo has made solo productions under the name "Chase Chad," including the majority of Kenna's 2003 album New Sacred Cow. Hugo has been recently solo producing tracks for Marsha Ambrosius [1], Daniel Merriweather[2], Alicia Keys(MAR/APR 2007 Scratch Magazine), Bishop Lamont[3], Katherine McPhee [4], and for Kenna's new album.

[edit] Discography

See The Neptunes discography

[edit] Awards and achievements

Further information: List of The Neptunes awards

[edit] References

  1. ^ Panache Report
  2. ^ a b "Like the song? These guys wrote it", The Age, May 15, 2004
  3. ^ "Chad Hugo: Rock Star, an interview with Yolk Magazine, 2002
  4. ^ a b "Neptunes production techniques; an interview with Chad Hugo" on hiphopgame.com, from the December 2003 issue of 'Sound & Recording'
  5. ^ Sound on Sound "Recording the Neptunes", July 2005

[edit] External links

Retrieved from "http://en.wikipedia.org/wiki/The_Neptunes"
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