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Media on Technorati

People “in the know” know Technorati

Every website can offer advertising, but how many can offer influence? Technorati is the hub of the Live Web. We’re the world’s gateway to the most current citizen media on the Web, including blogs, videos, vlogs, podcasts, photos, games, and much more. Our audience is comprised of global, savvy, and energetic users who love to know what’s popping on the Web, right now. That makes Technorati the place to reach the trendsetters and tastemakers who will maximize the value of your campaign.

Placement Opportunities

Technorati’s site design focuses on individual pieces of citizen media and their relationship to other adjacent forms of media, giving users a 360-degree view on any particular object or topic all on one page. Each media object page shows all the other related media -- blogs, photos, videos, people, etc. -- so navigating amongst them is quick, easy, and addictive. Within these contexts, your display advertising becomes one more dynamic piece of media for users to enjoy and click on.

The Blog Page (ad size: 728x90)

The blog in context. Every blog indexed by Technorati has its own Blog Page, showing that blog’s posts and everything else on the Live Web connected to it (other blog reactions, related tags, photos and videos, fans etc.). And this is where publishers come to get the essential information about themselves and their peers: link-counts, authority, reactions and fans. Blog Pages are prime real estate for putting your message in front of an enthusiastic and influential audience that will spread your word.

The Video Page (ad size: 728x90)

The viral video plus the big picture. People use Technorati to find the latest user-generated videos popping on the Web, so we’ve built a unique social viewing experience that shows them not just the video, but all the other social media and people connected to it. Visitors get the video itself plus blog commentary about it, other related videos, and a display of who else is talking about it right now. It’s an engrossing and relevant Web video experience.

The Photos Page (ad size: 160x600)

The photo's worth a thousand words (or blog posts). This page shows all the user-generated photos about a given topic, with the newest on top. Online photos tell the stories of breaking news, confidential product leaks, celebrity mishaps, and much more. They intermingle with blogs, videos, and all the other forms of social media to give users a 360-degree view, and we show all the hottest user-generated photos about a topic in one place.

The Person Page (ad size: 728x90)

The people behind the media. The Person Page shows all the user-generated content about the individual people publishing and consuming social media: the blog(s) they write, the photos they take, and all the other photos, videos, blogs and more they favorite. Visitors use the Person Page to discover new stuff that other people like, and new people too. Place your ad here and join the social media fun, because without the people it's just plain media.

The Signed-In Homepage (ad size: 300x250)

The trend-setter page. Everyone with a free Technorati account (and there are a lot of them) has a signed-in homepage, and that’s where they land whenever they type “technorati.com.” It’s where they get the updates from all their favorited citizen-media sources in one place. It’s also where they keep tabs on when and where their own stuff is popping. This page is HQ for anyone in the know.

The Tag Page (ad size: 300x250)

The everything-that’s-popping-about-a-topic page. A Technorati Tagged-Media Page is the nexus of the user-generated universe: where all the blogs, videos, photos, podcasts, etc. sharing a common category (or “tag”) come together in one place. It’s a one-stop shop for topical social-media across many different platforms. Both targeted tag-bundles and run-of-tags are available.

Insertion Deadline

Technorati requires all creative to be submitted a minimum of 48 hours prior campaign start date. A standard insertion order must be completed and fully executed prior to scheduling a start date for a campaign.

Contact a Technorati Advertising Executive today to get information on pricing and immediate campaign placement. You can also enquire about Technorati Conversational Marketing, the next step in entering the global conversation on the web. Sponsorships and custom packages are also available.