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Proper Use of the Sun 'n Fun name and logo for Internet purposes
Sun 'n Fun Fly-In, Inc. (Sun
'n Fun) has become aware that many Sun 'n Fun enthusiasts around the world
are using the Internet to share information and ideas about our event.
Several unofficial homepages have been established and there appears to be a
great deal of activity and interest in these sites. Unfortunately, some of
these sites use the Sun 'n Fun logo and Sun 'n Fun trademarks in a manner
which may lead to confusion about whether these sites are sponsored or
authorized by Sun 'n Fun.
Therefore, we have developed these guidelines to assist Internet users
who wish to refer to Sun 'n Fun for non-commercial purposes as to the
appropriate way to refer to our Sun 'n Fun trademarks. However, you should
be aware that it is impossible to set hard and fast rules about the proper
use of our trademarks. This is because our objective is to prevent a use
which, when viewed in the overall context, is likely to lead to a blurring
or loss of distinctiveness of our trademarks or cause consumers to believe
mistakenly that there is an affiliation with or sponsorship by Sun 'n Fun.
Since use in different contexts may produce different impressions (or
misimpressions) on the viewer, generalizations do not always apply to a
particular case. Nevertheless, we offer these guidelines and ask for your
help in order to keep our trademarks strong and distinctive.
What is a trademark?
A trademark is a word, symbol or design, including a logo or the shape
of goods or of their packaging, that distinguishes the goods of one
company from those of another company. In some countries, Sun 'n Fun is
protected by a trademark registration. A trademark also can be used to
show the endorsement or approval of the trademark owner for materials
bearing the trademark.
A Trademark must be Protected
A trademark must be able to distinguish the goods of one company from
those of another. If a trademark loses this ability, the owner may find
that it can no longer prevent others from using the trademark. An owner
must prevent the improper use of its trademarks to prevent the public from
being deceived. This is why Sun 'n Fun is very active around the world in
making sure that its trademarks are not misused.
The Sun 'n Fun LogoŽ may not be used on an Unofficial Web Site
The Sun 'n Fun logo has become a very recognizable trademark. We have
worked hard to make this logo a symbol of high quality. The logo stands
for Sun 'n Fun and we cannot risk allowing the distinctiveness of this
symbol to be diluted. We must, therefore, insist that the Sun 'n Fun logo
NEVER be used on an unofficial web site.
Sun 'n FunŽ Trademarks may be used under certain Limited
Circumstances on Unofficial Web Sites
Sun 'n FunŽ trademarks (but not the logo) may be used, with prior
permission, in a non-commercial manner to refer to our organization which
are shown or discussed on a web site, as long as the trademark is not
unduly emphasized or used in a way that can lead an observer to mistakenly
believe that the site is sponsored by Sun 'n Fun.
Proper Use of the Sun 'n Fun Trademark on a Web Site
If the Sun 'n FunŽ trademark is used at all, it should always be used
as an adjective, not as a noun. Also, the trademark should appear in the
same typeface as the surrounding text and should not be isolated or set
apart from the surrounding text. In other words, the trademarks should not
be emphasized or highlighted. Finally, the Sun 'n Fun trademark should
always appear with an Ž symbol each time it is used.
The Sun 'n Fun Trademark cannot be used in an Internet Address
The Sun 'n FunŽ trademark should not be incorporated into an Internet
address. Internet addresses have become useful tools for people to
identify the source of a homepage. Using "Sun 'n Fun"Ž in the domain name
would be creating the misleading impression that Sun 'n Fun sponsored the
homepage.
Use a Disclaimer
A disclaimer should be used when the Sun 'n FunŽ trademark appears on
a Web page. An appropriate disclaimer would be "Sun 'n FunŽ is a trademark
of Sun 'n Fun Fly-In which does not sponsor, authorize or endorse this
site". However, a disclaimer will not serve to undo an improper trademark
use. Therefore, use of the Sun 'n FunŽ logo or improper use of the Sun 'n
FunŽ trademark cannot be made proper by including a disclaimer.
What is a Copyright?
A copyright is an exclusive right to make or distribute copies, by any
means, of original written and artistic materials. This exclusive right
includes the right to make copies in a computer memory.
Scanning of Copyrighted Materials Into A Web Site
Sun 'n Fun Fly-In, Inc. owns the copyrights to its publications
and to the photographs used. Copying, scanning and distributing these
materials on the Internet would be an infringement of our copyrights.
Nevertheless, at the present time Sun 'n Fun does not object to scanning
of limited extracts of these materials in unaltered form for
non-commercial purposes of exchange of information or good faith
commentary. However, scanned images should not be given such prominence as
to indicate sponsorship of the Web site by Sun 'n Fun. We would ask that
the photographs be scanned without distortion or overemphasis of the Sun
'n Fun logo. A disclaimer and notice must appear indicating that the
copyrights are owned by Sun 'n Fun (e.g. Sun 'n Fun. This is an
independent site not authorized or sponsored by Sun 'n Fun").
We hope that these guidelines will address the most frequently asked
questions about using the Sun 'n Fun trademarks and copyrights. We know that
most users of the Internet want to respect these rights, but are not always
certain about what is permissible. The Internet provides a great new
opportunity for instantaneous worldwide communication which allows
everyone's voice to be heard. Because the Internet is an evolving mode of
worldwide communication, we may find it necessary to revise these guidelines
from time to time. We appreciate the interest which has been expressed about
our organization and our convention and hope that this continuing dialogue
will enhance the exuberance we try to create with our organization.
Copyright Š 1997-2006 Sun 'n Fun Fly-In, Inc.
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