Late night anime

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Late night anime (深夜アニメ shin'ya anime?) is a term for anime television series that air during late night or early morning in Japan. There is no clear definition, but generally it is a program broadcast between 11 P.M. and 4 A.M.

Contents

[edit] Overview

Late night anime is targeted toward anime fans or teenage to young adult audience. In the former case, its main purpose is to promote DVDs or associated merchandise that are planned for release in the future. Other than original stories, many anime are based on relatively minor (yet popular among otaku community) manga, novels, or video games. The genres that tend to be preferred by anime fans include romantic comedy, moe, action, or sci-fi, but there are exceptions. Most series are broadcast for 1 cour (3 months, 12 or 13 episodes) or 2 cour (6 months, 24 to 26 episodes). With the exception of NTV programs, few titles have longer cour.

In most cases, a production committee (a group of several related companies) buys a time slot from a TV station (brokered programming). Therefore, unlike ordinary programs, producing companies are sponsoring companies as well. In that sense, those programs are similar to infomercials. This way, TV stations can fill the time slots with low viewership, while production companies can advertise their products (anime DVDs) at cheaper cost. Since a production’s purpose is to promote the title to hardcore fans, low ratings or lack of sponsors is of little concern. Consequently, the number of late night anime is increasing. The fact that they rely on the sales of DVDs means that these anime are virtually the same as OVAs, except that they get a chance to be promoted. This is why "pure" OVA series have decreased rapidly.

[edit] The difference between TV version and DVD version

When a late night anime becomes a video product such as DVDs, they tend to have their contents altered or expanded, such as:

  • Animation qualities improved
  • Scenes uncensored
  • Completely new videos added, such as side stories or epilogues

Also, talks or commentaries by staffs/casts may be added.

Such an alteration often happens for television series, but this tendency is especially prominent for late night anime, because:

  • They often lack enough production time or budget to make the program at a high quality at the time of broadcasting.
  • They often want to include strongly sexual or violent contents that are restricted on television.
  • They have to add values for the package, since they mainly rely on DVD sales.

[edit] Broadcast area

As of July 2006, there are 67 late night titles being broadcast, out of 95 total anime titles. This number includes those broadcast by satellite and UHF stations as well. It is notable, however, that not all are broadcast nationwide. Tokyo, for instance, has "only" 49 late night anime broadcast. In Okinawa, only 3 of them are on the air.

In many cases, the title is broadcast only in the area of the station producing the anime (which, in most case, is Tokyo). In other cases, they are only broadcast in Tokyo, Osaka, and Nagoya. UHF anime tends to be broadcast in Osaka, Nagoya, and Kantō region, but not in Tokyo. There are some titles that are broadcast nationwide, but such cases are the exception, not the rule. In other areas, variety shows with local tarento are often popular, making anime's entry difficult. This is especially the case in Hokkaidō, where Yo Oizumi and his program are extremely popular.

If a household has satellite feeds or CATV, the situation becomes a little better, because anime oriented stations such as Kids Station, Animax, or AT-X broadcasts many of those titles. However, their broadcastings are often weeks or months behind the first run. Moreover, in Japan, satellite broadcasting (8%) and CATV (38%) are not as wide spread as in the United States.

[edit] History

The earliest late night anime titles include Sennin Buraku (仙人部落?) (1963-1964), Lemon Angel (レモンエンジェル Remon Enjeru?) (1987), and Super Zugan (スーパーヅガン Sūpā Zugan?) (1992). (All of them on Fuji TV.) Sennin Buraku was from the longest running manga ever, still published in an adult magazine called Weekly Asahi Geinō. Lemon Angel was an adult anime that is a spin-off of the adult OVA Cream Lemon. Super Zugan was from a manga about mahjong. Those titles received some attention, but remained single experimental programs.

The title considered to be the true pioneer of late night anime is Those Who Hunt Elves (エルフを狩るモノたち Erufu o Karu Mono Tachi?) (1996) on TV Tokyo. At the time, several late night radio talk shows hosted by various seiyū were popular. As a genre, those programs were called aniraji, the abbreviation of anime and rajio (radio). TV staffs thought that if anime-related radio programs on late night can be popular, anime TV programs on late night should work too. The result turned out as they wished. Because of this, TV Tokyo continued their late night time slots. In 1997, time slots were expanded, and they became the basis of the "late night anime" that we now know. At the time, following the immense success of the evening program Neon Genesis Evangelion (新世紀エヴァンゲリオン Shin Seiki Evangerion?), the number of produced anime rapidly increased. Many of those titles came to late night slots. NTV also started their late night anime with Berserk (剣風伝奇ベルセルク Kenpū Denki Beruseruku?).

In 1998, Fuji TV restarted their late night anime. Also, BS satellite station WOWOW started their block with the complete version of Cowboy Bebop (カウボーイビバップ Kaubōi Bibappu?), which had been incompletely broadcast in TV Tokyo's evening time slot.

The first UHF late night anime, Legend of Basara (Rejendo obu Basara), started this year as well. However, the true rise of UHF anime came with Comic Party (こみっくパーティー Komikku Pātī?) (2001). In 2001, BS digital station BS-i began their time slot with Mahoromatic (まほろまてぃっく Mahoromatikku?), making the cute title one of its killer contents.

In 2002, Fuji TV increased the number of programs that they broadcast. However, they did not value the otherwise filler programs with nearly zero ratings. Schedules of their late night anime became extremely unstable. For instance, when a program was on air at 2:25 A.M., the next week it was on air at 1:55 A.M. The week after, it was not broadcast, and the next week, 2 episodes were shown at 3:05 A.M. An extreme case was the last week of Kanon, for which they broadcast the last 3 episodes in a marathon. Anime fans heavily criticized this attitude, and production companies began to avoid broadcasting on Fuji TV. The number of late night anime on Fuji TV has decreased, and in October 2004, it completely disappeared. However, from April 2005, they started the time block called Noitamina, the block aimed for young adult female audiences, who otherwise would not watch anime. However, non-Noitamina anime, such as Mushishi (蟲師 Mushishi?), still do not get proper scheduling.

[edit] Current tendencies of the major nationwide networks

NHK General, NHK Educational
NHK is the only public broadcasting station in Japan. They don’t broadcast late night anime, except for reruns.
NTV
They mainly show anime designed for non-otaku audiences, but the titles still appeal to anime fans as well. Also, they show titles with many episodes, such as Monster (Monsutā). By starting Ouran High School Host Club (桜蘭高校ホスト部 Ōran Kōkō Hosuto-bu?) and NANA, they now target female audiences as well.
tv asahi
They tend to broadcast at later hours than other stations (such as 2:40 A.M.) Many of their titles are original anime stories that are not based on other media. Their program can generally be watched by most people, without too much violence or fanservice. Examples include Kamichu! (かみちゅ! Kamichu!?).
TBS
Some of their programs, such as Strawberry Marshmallow (苺ましまろ Ichigo Mashimaro?) or Rozen Maiden ( ローゼンメイデン Rōzen Meiden?) are immensely popular among anime fans.
It is notable that some of the titles they produce are not broadcast on TBS, but on BS-i (the BS station related to TBS) or UHF stations. Such cases include Victorian Romance Emma (英國戀物語エマ Eikoku Koi-monogatari Ema?) and Fate/stay night (Feito/sutei naito).
TV TOKYO
The weakest network station among them, TV TOKYO always had to explore programs for niche audiences. Such genres include financial news, travel, jidaigeki (samurai fiction), outdoors, pets, and anime. Among major network stations, more than half of the anime titles are broadcast on this channel. As such, their late night anime are abundant with wide varieties.
Fuji TV
Because of the reason explained above, they broadcast the least among major network key stations in Tokyo, after NHK. See Noitamina for detailed lineups.

[edit] Censorships

Japanese TV stations do not have a clear detailed system of parental guidelines. The only clear rule is that they can't show sexual organs. However, they do have many tacit understandings of self-restriction. Bare breasts, for example, are difficult to broadcast on prime time.

TV Tokyo once broadcast radical programs such as Evangelion during the evening. However, in 1997, they had "Pokémon-shock", the incident that caused many children to feel ill by watching the Pokémon episode that contained many flashing lights. After the incident, TV Tokyo's self-restriction codes became much more strict. Now, TV Tokyo and Fuji TV are said to be extremely strict on sexual descriptions. Naked bodies are censored, and female underwear are censored as well. Even when a female character with a mini-skirt jumps, her skirt does not whip, which is often ridiculed by fans. These censorships on VHFs have become one of the primary reasons of the rise of UHF anime.

[edit] Rise of UHF anime

In Kantō region including Tokyo, the major nationwide network stations broadcast on analog on the VHF channels. The "independent" stations established to provide prefecture-specific programming broadcast on the UHF channels. They are members of the Japanese Association of Independent Television Stations (JAITS). In Osaka the situation is similar with exception of TV Osaka. (Note that all the Japanese terrestrial television are switching to UHF digital. In 2011 all the analog (both VHF and UHF) transmission are scheduled to shutdown.)

However, because these UHF stations are obscure, they don't have strong restrictions. Also, their time slots were much cheaper than those of VHF stations. Avoiding strict restrictions by nationwide network stations, and avoiding random scheduling by Fuji TV, many anime, especially those with a lot of fan service, began to choose to opt for transmission on UHF stations. This even more obscure method still proved to be fairly effective, and UHF anime time slots continued to expand, especially from 2001. In 2006, if UHF stations are to be treated as one network (which they are not), it now broadcasts the largest number of late night anime (16), even more than TV Tokyo (8). However, many shows suffer from lower budgets compared with VHF shows.

Because of loose self-restriction codes, many of the titles contain sexual or violent expression that is impossible to broadcast on VHF stations. Examples include Rizelmine and Elfen Lied (エルフェンリート Erufen Rīto?). (The latter title, however, was still heavily edited.) Nevertheless, as UHF anime continue to expand, they recently have more varieties. Shōjo titles such as We were Here (僕等がいた Bokura ga Ita?) are now also broadcast. Princess Tutu (プリンセスチュチュ Purinsesu Chuchu?), a show which can be watched by young children, is a UHF late night anime, too. As The Melancholy of Haruhi Suzumiya (涼宮ハルヒの憂鬱 Suzumiya Haruhi no Yūutsu?) became a huge hit, UHF late night anime has lost the "cheapest, but the most obscure option" description.

Similar tendencies can be seen in other obscure channels as well, such as WOWOW, BS-i, and CS channels on SkyPerfecTV!. It is notable that AT-X, a pay-channel on SkyPerfecTV!, broadcast Elfen Lied without any edits.

[edit] See also

Retrieved from "http://en.wikipedia.org/wiki/Late_night_anime"
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