How do you see your computer? Every detail of your display makes a difference. No matter which Apple display you choose to accompany your new Mac, you’ll enjoy a quality experience designed especially for professionals who appreciate stunning visuals.
Widescreen Gives You More Time
Mac OS X provides the stability you need to run multiple applications at the same time — and Apple displays offer you the space to navigate among them effortlessly. So you can spread dozens of images out on an Aperture light table. Or stretch out temporal data, such as timelines in Final Cut Pro or a Logic Pro music arrangement, as you work on a particular effect. And by keeping email and iChat windows always visible, you can collaborate with your colleagues every step of the way.
Best Resolution for Images and Words
The quality of the pixels you see impacts how you use your computer. After years of experience, Apple engineers have discovered the ideal resolution to display both sharp text and high-resolution graphics. Other vendors may offer a larger monitor, but with less resolution, so you end up with fewer pixels. Or a smaller monitor with very high resolution may cause eyestrain and headaches. Apple Cinema Displays are optimized for images, yet they allow you to work easily with text in email, web browsers and word processors, as well as sophisticated type treatments in layouts.
Responsive Feedback
Pixel response time provides a good measure of a display’s performance in media-critical applications, such as video, 3D and motion graphics, or even when you’re taking a break with a game. An Apple display provides fast pixel response across the entire spectrum from black and white to every shade of gray.
Flat Out Winner
Of course, with an Apple Display, you gain all the benefits of LCD technology. Compared with a cathode ray tube (CRT), you’ll get about twice the brightness, sharpness and contrast — with flicker-free performance and the same full gamut of colors. Resistant to environmental factors (such as heat, humidity and electromagnetic fields) that affect the visual performance of CRTs, an LCD display is a better choice for color applications. And the thin form factor makes adjustments effortless and moving hassle-free.
Color Calibration
While Apple displays leave the factory tuned to perform out of the box, you can use calibration devices such as the ColorVision Spyder2 Suite, PANTONE Monitor Calibrator, or color calibration tools from X-Rite to create a custom ColorSync profile. This gives you the peace of mind that an Apple display will integrate perfectly into your color workflow, ensuring accurate color from capture to screen to print.
Proof Perfect
The color on apple displays is so good that you can use them in a SWOP-certified (Specification for Web Offset Publications) soft-proofing workflow. Display-based proofing system Remote Director from Integrated Color Solutions and Matchprint Virtual Proofing from Kodak are both SWOP certified. The prestigious SWOP certification means you can use a soft-proofing solution to approve jobs for press production on-screen, without the need for hard-copy proofs-providing significant time and cost savings for print professionals.
Certified systems are capable of producing proofs visually identical to the SWOP Certified Press Proof, as defined in ANSI CGATS TR 001, Graphic Technology. ICS and KPG choose Apple displays because they’re capable of creating onscreen proofs with virtually the same brightness and feel as paper.
