We make decisions as a company, and as individuals, based on our core values.

• Customer Obsession: We start with the customer and work backwards.
• Innovation: If you don't listen to your customers you will fail. But if you only listen to your customers you will also fail.
• Bias for Action: We live in a time of unheralded revolution and insurmountable opportunity--provided we make every minute count.
• Ownership: Ownership matters when you're building a great company. Owners think long-term, plead passionately for their projects and ideas, and are empowered to respectfully challenge decisions.
• High Hiring Bar: When making a hiring decision we ask ourselves: "Will I admire this person? Will I learn from this person? Is this person a superstar?"
• Frugality: We spend money on things that really matter and believe that frugality breeds resourcefulness, self-sufficiency, and invention!