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Gordon Van Gelder, Editor/Publisher
General Advertising •
Advertising Closing Dates •
Reader Profile
Advertising Information
GENERAL ADVERTISING
Full page . . . . . . . . . . . . . . . . . $880.00
Half page. . . . . . . . . . . . . . . . . $490.00
Quarter page. . . . . . . . . . . . . . $260.00
 Color available on covers.
Bleed available, no charge.
| COVERS |
| | Black & White | Black & 1 Color | 4 Colors |
| 2nd cover | $990.00 | NOT AVAILABLE | NOT AVAILABLE |
| 3rd cover | $990.00 | NOT AVAILABLE | NOT AVAILABLE |
| 4th cover | $1,240.00 | $1,375.00 | $2,800.00 |
Special space units: prices on request
Rates subject to change on 60 days notice.
CLASSIFIED ADVERTISING
Rate per word $2.00, with minimum of 10 words. Prepaid only.
Display classifieds: $75.00 per column inch (column width is 2-1/8"). Can be run in Books, Science, Films, or Marketplace departments.
COMMISION AND CASH DISCOUNT
Agency commission: 15% to recognized advertising agencies. Commission not allowed on mechanical charges.
No commission on classified advertising.
Cash discount: none.
COPY AND CONTRACT REGULATIONS
All advertising is accepted subject to publisher's approval. The publisher reserves the right to reject any advertising which he feels is not in keeping with his publication's standards. Advertiser and advertising agency assume liability for all content of advertisements printed, and also assume responsibility for any claims arising therefrom against the publisher.
Cancellations: No cancellations on inside pages accepted after closing date. Cover positions non-cancellable.
MECHANICAL REQUIREMENTS
Trim size: 5-1/4" x 7-5/8" deep.
Full page size: 4-1/4" x 6-1/2".
1/2-page size: 2-1/8" x 6-1/4" or 4-1/4" x 3-1/8"
1/4-page size: 2-1/8" x 3-1/8".
Column width: 2-1/8"; double column width is 4-1/4"; two columns per page.
Column depth: 6-1/2".
Screen: 133 recommended for covers; 100 for text; right reading, emulsion down.
Material required: Reproduction proofs, one-shot camera ready artwork acceptable at no additional charge. We now
accept high quality (600 dpi) scans on zip disks or on CDs, but please (a) be sure all necessary fonts are included and
(b) submit a matchprint with the electronic files. Pagemaker 6.0
files preferred for half-page ads and smaller. For full-page ads and covers, Quark files are preferred.
PDF files need to be PDFX1A compliant.
For half-page and quarter-page ads, please supply ad in a single 300-600 dpi TIFF file. We can also accept files
in any version of PageMaker up to 6.0 for Macintosh or PageMaker 6.0 for Windows (but no previous or later Windows
versions). Quark Express versions 3.1 - 3.31 for the Macintosh are also acceptable.
Composition: We will set type on a cost plus basis. Please supply repro of halftones or special art and we will strip in.
Address to send material: Send all material and orders to: Fantasy and Science Fiction, PO Box 3447, Hoboken, NJ 07030.
ISSUANCE AND CLOSING DATES
Published monthly, except for a combined double issue in Oct/Nov; on sale 1st of month preceding cover date.
Closing date: 20th of fourth preceding month. June issue, published May 1, closes February 20.
CIRCULATION
Character of circulation: Top level science fiction magazine with a high-income, well-educated readership. 93% have attended college; 28% have post-graduate degrees.
Locality of circulation: United States, Canada, and foreign by newsstand and subscription.
Subscription price: $44.89 per year; $54.89 outside the U.S. Single copy price is $3.99.
MISCELLANEOUS
Year established: 1949.
Publisher:
Spilogale, Inc.
PO Box 3447
Hoboken, NJ 07030
Street address: 105 Leonard Street, Jersey City, NJ 07307
Ph./Fax: 201-876-2551
Gordon Van Gelder, Publisher
Barbara J. Norton, Assistant Publisher
website: www.fsfmag.com
"F&SF is the genre's most literate magazine." —The Booklist of the American Liberary Association
"One of the field's most durable and reliable magazines." —Kirkus Reviews
"Since its founding in 1949, The Magazine of Fantasy & Science Fiction has garnered a well-deserved reputation for literate genre stories, horror as well as science fiction and fantasy." —Publishers Weekly
| 2008 ADVERTISING CLOSING DATES |
| ISSUE | CLOSING/ORDER | CLOSING/MATERIAL | ON SALE |
| January | Sept. 17 | Sept. 24 | Nov. 30, 2007 |
| February | Oct. 17 | Oct. 24 | Dec. 30, 2007 |
| March | Nov. 16 | Nov. 26 | Jan. 30, 2008 |
| April | Dec. 17 | Dec. 21 | Feb. 29, 2008 |
| May | Jan. 18 | Jan. 25 | March 29, 2008 |
| June | Feb. 15 | Feb. 22 | April 30, 2008 |
| July | March 17 | March 24 | May 30, 2008 |
| August | April 18 | April 25 | June 28, 2008 |
| September | May 19 | May 26 | July 30, 2008 |
| October/November* | June 18 | June 25 | Aug. 30, 2008 |
| December | Aug. 18 | Aug. 25 | Oct. 30, 2008 |
| * Double Anniversary Issue, on sale for two months. |
All issues cover price $4.50 except for Oct/Nov which is $5.99.
Subscription copies mailed on 15th of month preceding cover date
(e.g. March issue on sale Feb. 1; sub copies mailed Jan. 15). |
| READER PROFILE |
| Sex |
| Male | Female | | | |
| 61% | 39% | | | |
| Age |
| 18-25 | 26-45 | 46-55 | 56+ | |
| 7% | 52% | 23% | 18% | |
| Education |
| Some college | College grad | Some post college | Post-graduate degree | |
| 27% | 66% | 15% | 28% | |
| Annual Household Income |
| $26 - 50,000 | $51 - 75,000 | $76 - 100,000 | $100,000+ | |
| 35% | 24% | 14% | 12% | |
| Average number of books purchased per year |
| Hardcover | Paperback | | | |
| 14 | 24 | |
| Average $ spent per year on other products |
| Video games | VCR tapes | Movie tickets | Audio tapes | Collectibles |
| $136.00 | $105.00 | $63.00 | $115.00 | $193.00 |
Owns personal computer 75%
Uses on-line services 65% (of those who own computers)
Owns VCR 94%
Keeps back issues longer than one year 71%
Readers per copy 1.7
Average paid circulation 12 months ending 9/30/2005: 26,600
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