Monday, August 11, 2003


Cable channel concentration

My local cable TV system (Comcast) offers 77 channels in its standard offerings, most free, a few (like HBO) costing a premium fee.  But those 77 channels are owned by an ever smaller group of companies. A seeming wealth of choices is in fact a pseudo-variety.

Comcast is now the largest cable TV supplier and its offerings are pretty typical. There are about a dozen other channels that are widely offered currently by other cable systems, but Comcast carries all the really important ones.

If we take the list below and eliminate the few local, independent stations along with the public service stations (PBS, C-SPAN), the remaining stations are owned by a very small number of media companies. Viacom owns 12 of the channels. AOL-Time-Warner also has 12. Disney owns 10 channels, in full or in part. Liberty Media has an interest in nine channels. GE owns seven in full or in part. .News Corp. (Fox) owns five. Comcast itself owns or has an investment in five.

Note that sell over half of the stations are owned by five dominant media companies, plus the cable company itself. But that reckoning gives only a small sense of the extent of the oligopoly. Almost all of the other channels, with a few exceptions, have lower ratings than the ones owned by the big five. The apparent variety is filtered through a very small number of decision-makers, all of whom think very similarly.

The oligopoly is not stable as the players buy and sell to improve their hands. Recently. AOL sold its interest in the Comedy Channel to Comcast. Liberty Media keeps extending its holdings. It recently announced that it will buy out Comcast's holdings in QVC. And the News Corp. not long ago bought the Speed Channel (auto racing). The Sci-Fi channel and a share of USA Networks is in play with Vivendi Universal's sale of assets.

The big cable companies form a powerful oligopoly, that (except for satellite) resembles a local monopoly. But they are an oligopsony to the program providers. Cable stands as a powerful example of our idea of an oligonomy. This time the oligopsony created a defensive oligopoly, as only the big TV channels/networks can negotiate with any strength against the big cable companies. (See also our notes on channel position.)

Number Channel Owned by
2 CBS Viacom
3 PBS  
4 ABC Disney
5 NBC GE
6 PBS  
7 WB AOL-Time-Warner
8 Fox News News Corp.
9 CN8 Comcast
10 Local access  
11 Showtime Viacom
12 PBS  
13 QVC Liberty Media, Comcast
14 Fox News Corp.
15 Local independent  
16 PAX Paxson Communications
17 Cinemax AOL-Time-Warner
18 Local independent  
19 UPN Viacom
20 HBO AOL-Rime-Warner
21 The Weather Channel Landmark Communications
22 Starz! Liberty Media
23 Home Shopping Network USA Interactive
24 Animal Planet Liberty Media, Cox, Advance/Newhouse
25 ESPN Disney
26 Headine News AOL-Rime-Warner
27 CNN AOLTime-Warner
28 Nickelodeon Viacom
29 A & E Disney, GE, Hearst
30 ABC Kids Disney
31 MTV Viacom
32 Lifetime Disney, Hearst
33 AMC GE, Cablevision
34 USA Networks Vivendi Universal, Liberty Media
35 Comcast Sports Comcast
36 Disney Channel Disney
37 Comedy Central Viacom
38 Discovery Liberty Media, Cox, Advance/Newhouse
39 TNT AOL-Time-Warner
40 CNBC GE
41 VH1 Viacom
42 Spike TV Viacom
43 TLC Liberty Media, Cox, Advance/Newhouse
44 FX News Corp.
45 Bravo GE
46 ESPN2 Disney
47 Local independent  
48 Local independent  
49 Game Show Network Sony, Liberty Media
50 E! Comcast, Disney, Liberty Media
51 BET Viacom
52 Outdoor Life Channel Cox, Continental, Comcast
53 Telemundo Telemundo
54 Travel Channel Liberty Media, Cox, Advance/Newhouse
55 Food Channel Scripps
56 MSNBC GE, Microsoft
57 Style Disney
58 Cartoon Network AOL-Time-Warner
59 TV Land Viacom
60 Discovery Health Liberty Media, Cox, Advance/Newhouse
61 The Speed Channel News Corp.
64 TV Guide Channel News Corp.
65 Univision Univision
66 C-SPAN  
67 CSPAN-2  
68 Court TV AOL-Time-Warner
69 History Channel Disney, GE, Hearst
70 Home & Garden Channel Scripps
71 Turner Classic Movies AOL-Time-Warner
72 Golf Channel Comcast, Tribune
73 Sci-Fi Channel Vivendi Universal
77 Eternal Word Television  
78 Local independent  
95 Country Music Television Viacom
96 HBO2 AOL-Time-Warner
99 TBS Superstation AOL-Time-Warner
303 HBO Signature AOL-Time-Warner
350 The Movie Channel Viacom

7:05:11 PM    
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