SERVICES

Council Logo

In 1980 the Council of the Shire of Esk adopted the stylised head of a red deer as its logo. The idea of a Heraldic Coat of Arms was rejected because of cost considerations and the view that the logo should project a modern image rather than a traditional form of identity.

Deer were first introduced into Queensland in September 1873 when two stags and four hinds were released at Scrub Creek within Cressbrook Station in Esk Shire. These deer were from Windsor Great Park in England, and were Queen Victoria's gift to the Acclimatisation Society of Queensland. Today, the descendants of the original deer are well entrenched in the Brisbane and Mary Valley ranges, and considerable numbers exist in Esk Shire.

The symbol of a stag's head could be said to represent authority; the antler its power; the face its honesty. The design is contained in a single box, representing organisation. The stylised and fluid line is simple so as to be easily recognised at a distance and suitable for adoption down to the smallest size.  The Council logo is for the exclusive use of Council, and has been registered as a Trademark.

Esk Shire Logo

The Esk Shire Logo (also referred to as the Shire's Tourist or Promotions Logo) was introduced in 1984, and maintains the connection with the Council's red deer's head logo.  A much livelier approach has been adopted with the Shire logo showing a running red deer stag inseparably linked to the words Shire of Esk. This logo is displayed on Shire entrance signs and T-shirts printed with the Shire logo (available from the Council's Administration Building).

The Esk Shire logo has been registered as a Trademark by the Council, but it may be used by organisations and members of the general public subject to written permission to do so being received from the Council. Strict requirements are imposed to protect against its misuse.