Robert Cade
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| Dr. Robert Cade | |
 Dr. Robert Cade
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| Born | September 26, 1927 San Antonio |
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| Died | November 27, 2007 |
| Institutions | University of Florida |
| Known for | Inventing Gatorade, serving in the U.S. Navy |
James Robert Cade (September 26, 1927 – November 27, 2007) was a professor of medicine and physiology at the University of Florida who invented the sports drink Gatorade.[1] Cade graduated from The University of Texas at Austin and the University of Texas Southwestern Medical School in Dallas, Texas.[2] While in college he joined Delta Upsilon fraternity.
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[edit] Gatorade
In 1965, Cade invented Gatorade and offered rights to the drink to the University of Florida in Gainesville, but the university turned him down.[3] He then signed a deal with Stokley-Van Camp and began selling it.[3]
When sales took off the University asked for the patent rights, but Dr. Cade refused. He used some of the funds from his profits on Gatorade to set up scholarships and businesses. The University brought suit against him and locked up small businesses that he had backed. Eventually, an agreement was reached between Dr. Cade and the University.
Cade appeared in "The Legend of Gatorade" television commercials shortly before his death, during which he uttered the phrase, "Naturally, we called our stuff Gatorade."
Gatorade is sold in some eighty countries in various flavors. The development of Gatorade triggered great interest in sports beverages in the decades that followed.
[edit] Life and death
Cade was born in San Antonio. He served in the U.S. Navy.[2]
The story of Cade, along with the rest of the Gatorade inventors, is chronicled in Darren Rovell's First In Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon.
Cade died at the age of 80 of kidney failure.[4]
[edit] References
- ^ Phillips-Han, Arline. "Dr. Robert Cade…saga of the world’s best-selling sports drink and the creative physician scientist behind it", University of Florida - Health Science Center News, 2003-02-24. Retrieved on 2007-05-07.
- ^ a b Word, Ron. "Dr. Robert Cade, UT grad who invented Gatorade, dies at 80", Chron.com, Hearst Corporation, November 28, 2007. Retrieved on 2007-11-28.
- ^ a b Inventor of the Week Archive: Gatorade. Massachusetts Institute of Technology (2004-05-01). Retrieved on 2007-05-07.
- ^ USAToday.com. Inventor of Gatorade dies at 80. Retrieved on November 27, 2007.
[edit] External links
- Obituary in The Times, November 29, 2007
- New York Times: J. Robert Cade, the Inventor of Gatorade, Dies at 80
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