Bob Richards

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Medal record
Competitor for Flag of the United States United States
Men's Athletics
Olympic Games
Gold 1952 Helsinki Pole vault
Gold 1956 Melbourne Pole vault
Bronze 1948 London Decatholan
Pan American Games
Gold Buenos Aires 1951 Pole vault

The Rev. Robert "Bob" Eugene Richards (born February 20, 1926, in Champaign, Illinois), known as the "Vaulting Vicar" in his competitive days, was a versatile athlete who made three Olympic teams in two events. He competed in the 1948, 1952, and 1956 Summer Olympics as a pole vaulter, and also was a decathlete in 1956.

The second man to pole vault 15 feet, he was the Olympic pole vault gold medalist in 1952 and 1956 after winning the bronze medal in 1948. He also was 13th in the 1956 decathlon. While a student at the University of Illinois, Richards tied for the national collegiate pole vault title and followed that with 20 national AAU titles, including 17 in the pole vault.

The only two-time Olympic gold medal winner in the pole vault, Richards later became involved in promoting physical fitness and continued to vault in his later years. He was the first athlete to appear on the front of Wheaties cereal boxes in 1958 (though not the first depicted on all parts of the packaging), and also was the first Wheaties spokesman, setting up the Wheaties Sports Foundation, which encouraged participation in Olympic sports.

He had two sons who also were skilled pole vaulters; one, Brandon, held the national high school record. Ordained in 1946 as a minister in the Church of the Brethren, he was elected to the U.S. Olympic Hall of Fame in 1983.

In 1984, the Reverend Bob Richards ran for president of the United States on the newly formed ultra right-wing United States Populist Party ticket. He and running mate Maureen Salaman earned 66,324 votes.

He and his wife now operate Olympian Ranch, breeding miniature horses.

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