BMI (airline)

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British Midland Airways
IATA
BD
ICAO
BMA
Callsign
MIDLAND
Founded 1949 (as Derby Aviation Limited)
Hubs London Heathrow Airport
Manchester Airport
Member lounge Diamond Club Lounge
Alliance Star Alliance
Fleet size 53 (+5 orders)
Destinations 51 (incl. bmi regional)
Parent company British Midland PLC
Headquarters Castle Donington, England, United Kingdom
Key people Nigel Turner (CEO),
Sir Michael Bishop CBE (Chairman)
Website: http://www.flybmi.com

British Midland Airways Limited or BMI, styled as bmi, (the company's trademark, formerly operated as British Midland) is a scheduled airline based in Donington Hall, close to East Midlands Airport, United Kingdom. The airline flies to destinations in Europe, North America, the Caribbean, the Middle East, Africa and Central Asia whilst its operational bases are Manchester Airport and London Heathrow Airport where it holds 12% of all take off and landing slots and operates over 2,000 flights a week. In January 2007, BMI bought British Mediterranean Airways which has enabled it to serve a wider range of mid-haul destinations.

British Midland Airways Limited holds a United Kingdom Civil Aviation Authority Type A Operating Licence, it is permitted to carry passengers, cargo and mail on aircraft with 20 or more seats.[1]

Contents

[edit] History

The airline dates back to the formation of Derby Aviation Limited on the 16 February 1949. Derby Aviation was a subsidiary of Air Schools Limited which had been formed in 1938 to train pilots for the RAF. In 1949, the company formed both Derby Aviation based at Burnaston near Derby and Wolverhampton Aviation based at Pendeford, near Wolverhampton offering ad-hoc charter and freight flights with De Havilland Dragon Rapides, as well as aircraft maintenance and brokerage. [2]

Flying instruction ceased in 1953 with the start of scheduled flights from Derby and Wolverhampton to Jersey. When the first Douglas DC-3 arrived in 1955, Wolverhampton Aviation had been phased out and the company's sole base became Burnaston Airport. International services commenced in 1956 to Ostend and holiday flights to mainland Europe began. The company was also contracted by Rolls-Royce to transport aero engines to customers throughout the world. In 1959, the company changed its name to Derby Airways. Domestic scheduled flights within the United Kingdom were launched toward the end of the decade.

Airbus A319-100 takes off
Airbus A319-100 takes off

[edit] BMA

On 1 October 1964 the company changed its name to British Midland Airways (BMA) and moved operations from Burnaston to the recently opened East Midlands Airport. The corporate colours of blue and white were adopted at that time, with the introduction of the first turboprop aircraft, the Handley Page Herald. Minster Assets, an investment and banking group, acquired the airline in 1968. Domestic and European expansion continued apace and in 1970 BMA entered the jet age with the introduction of the BAC 1-11, followed by the Boeing 707 in 1971. The BAC 1-11s were withdrawn from service in 1972 and the 707s leased to other airlines as BMA concentrated on turboprops such as the Vickers Viscount. Though the 707 fleet was increased, none operated for BMA on scheduled services, or charter services on their behalf until 1981. Instead they were leased to other operators. The Douglas DC-9 converted most of the airline's domestic and European service to jet operation with its introduction in 1976.

In 1978, the company directors purchased the airline from Minster Assets. The consortium included Sir Michael Bishop who is now the airline's chairman. That year, British Midland and British Airways agreed to route swapping. This resulted in British Midland Airways relinquishing its continental routes from Birmingham to Brussels and Frankfurt and BA handing over its routes from Liverpool to Heathrow, Belfast, Dublin, Jersey, the Isle of Man and Glasgow. As a result, annual passenger numbers topped 1 million for the first time in 1979.

In 1981, an application to fly between Heathrow, Glasgow and Edinburgh was denied by the CAA. The ruling was overturned, however, after an appeal was lodged with the Secretary of State for Trade and Industry. With the introduction of these services, BMA and BA were now in direct competition.

BMA, together with British & Commonwealth Shipping, formed Manx Airlines in 1982, and the following year BMA purchased a 75% stake in Glasgow-based airline Loganair. In March 1987, Airlines of Britain Holdings (ABH) was formed to act as a holding company for British Midland and British Midland Aviation Services. ABH became British Midland in 1997 when it was de-merged as part of wide restructuring.

Old revised British Midland logo
Old revised British Midland logo

A new colour scheme was unveiled in 1985. Aircraft were now painted in very dark blue, with a deep grey lower half of the fuselage and a red relief. At this time, the airline simply became British Midland, and a new logo of a stylised red BM crowned with a diamond shape appeared on the aircraft tailfins (see right). Airport lounges were introduced at UK hubs and the Diamond Club frequent flyer programme was launched. The charter market was abandoned and the 707 fleet withdrawn at this time.

In 1992, British Midland became the first airline to offer a vegetarian choice of in-flight meals on UK domestic services as well as one of the first airlines in Europe to do so. Towards the end of the 1990s, British Midland switched to Airbus and Embraer for its fleet renewal programme.

[edit] BMI

In 1999, Scandinavian Airlines (SAS), a shareholder in British Midland since 1987, sold some of its stake to Lufthansa on the condition that British Midland joined the Star Alliance. BMI joined in 2000 and launched a new corporate identity in 2001. This involved the rebranding of the airline as BMI British midland (though BMI officially does not mean anything, it implies 'British Midland International'). The new identity features a brighter blue and the replacement of the grey with white. It brings a modern, fresh appearance with sweeping curves. In 2003, the "British Midland" portion was dropped and the airline is now referred to simply as BMI. The new identity coincided with the launch of transatlantic services in 2001 to Washington, DC and Chicago from Manchester Airport using wide-body Airbus A330 aircraft. Services from Manchester to Las Vegas followed soon after.

Despite the launch of transatlantic routes from Manchester, BMI has fought to gain the rights to serve the United States from Heathrow. Only British Airways, Air India, Virgin Atlantic, American Airlines, United Airlines, Air New Zealand, and Kuwait Airways are permitted to offer such routes.

BMI operated a service to Mumbai from London Heathrow between May 2005 until October 2006, after the UK and India concluded amendments to their bilateral air service agreement. Services to Riyadh followed, commencing on 1 September 2005 after British Airways ceased to serve Saudi Arabia earlier that year.

The BMI Group carried 7.95 million passengers during 2002. By 2005, the total had risen to 10.1 million, the third highest of any UK airline.[3] In early 2006, the Association of European Airlines [4] reported a drop in passengers carried and load factors for BMI mainline and regional services (excluding Bmibaby) whilst reporting increased loads for other AEA members over the same period. Despite this drop in passenger figures, BMI group reported [5] a pre-tax profit of £10 million for the year ending 31 December 2005.

In late 2006 BMI launched a scheduled service to Moscow Domodedevo in co-operation with Transaero on 29 October 2006 with a dedicated A320 (G-MIDO) with special seating for the service, including leather seats and a 40" seat pitch.

In March 2007, BMI announced it intends to reveal details of new services from Heathrow to the USA, taking advantage of the end of Bermuda II restriction of services from that airport to the USA brought about by the EU-US open-skies pact due to start on 31 March 2008.[6] This was followed by reports that BMI and United Airlines were in talks about forming a possible alliance for transatlantic flights once the EU-US open skies pact comes into effect on 31 March 2008.[7]

In July 2007, the airline was granted access to serve Cairo International Airport (Egypt) after long negotiations with the Egyptian Ministry of Civil Aviation and EgyptAir. The airline will launch a daily Heathrow - Cairo A320 service from 4th November 2007. BMI announced the signing of a memorandum of understanding with EgyptAir, which will see the carriers enter into reciprocal codeshare and frequent flyer agreements on the route. This will enable passengers to benefit from reciprocal flight codes on each airline’s flights as well as frequent flyer programme rewards and benefits. BMI will operate into Cairo Airport's Terminal 1 which is where EgyptAir operate from. EgyptAir is expected to join Star Alliance in the near future. Due to frequency restrictions in the Air Services agreement between the UK and Egypt BMI will not continue to serve Alexandria, the route they have inherited as part of the take over of BMED. It is also flying from Glasgow Prestwick Airport on behalf of Seguro Holidays

[edit] Subsidiaries

See also: BMI Regional

In 2002, BMI set up a low-cost subsidiary Bmibaby using redundant Boeing 737s which were displaced after BMI's fleet renewal programme favoured an all-Airbus fleet. Bmibaby now flies routes between secondary airports around Europe, as such it does not operate from Heathrow.

In January 2007, BMI bought British Mediterranean Airways,[8] (BMED) a British Airways franchise partner, and as a result has gained access to new markets in Africa, Middle East and Central Asia that were served by the carrier. As part of the deal to buy BMED, BMI sold BMED's Heathrow slots to British Airways for £30 million. These are due to be handed over to British Airways in late 2008/2009. This means that they will have to reduce some of their other flights to fit the former BMED flights in to the schedule in 2009. BMED was fully integrated into bmi on 28th October 2007.

BMI has recently upgraded their cabins. The old reclining business class seats have been moved into premium economy making them one of the largest in the class. Business now boasts lie flat beds.

[edit] Diamond Club

BMI Diamond Club / Business lounge at Heathrow Terminal One
BMI Diamond Club / Business lounge at Heathrow Terminal One

BMI has a frequent flyer programme called Diamond Club with blue, blue plus, silver and gold levels. Awards are achieved by mileage flown, accommodation, parking or car hire booked via their website and BMI branded credit card expenditure. BMI has established a considerable following in its frequent flyer program due to its lower requirements and Star Alliance membership. Extra monthly bonus mileage is given at Silver and Gold Diamond Club as a loyalty incentive. Before April 2003, the system operated on a point-based scheme, which was deemed too complicated and was moved to a mileage-based programme.[9]

Four tiers of membership exist for the BMI Diamond club: Blue (Entry level) - no entry requirements Blue Plus - requires 3000 membership status miles to be earned within 12 months Silver (Star Alliance Silver) - requires 16,000 membership status miles to be earned within 12 months Gold (Star Alliance Gold) - requires 38,000 membership status miles to be earned within 12 months

Same mileage requirements apply for the retention of the membership tier.

Membership status miles can be earned on BMI and Star Alliance flights only.

Benefits on each tier include:

Blue membership - Earning of frequent flyer miles - Spending miles on flights - both on an all mile basis and on a 'cash plus miles' basis

Blue Plus membership - Same benefits of Blue and: - Complimentary food on BMI domestic flights operating in and out of London Heathrow - Discounts off parking and car hire

Silver membership - Same benefits of Blus plus and: - Star Alliance Silver membership - Access to BMI diamond club and business lounges (when flying on BMI) plus certain lounges abroad - 25% destinations miles bonus each month (on base miles) - Car hire upgrade voucher - Priority business check in - Priority ticket sales and standby - 20kg additional baggage allowance (BMI operated flights) - Guaranteed business class booking 48 hours in advance on BMI operated flights

Gold membership - Same benefits of Silver and: - Star Alliance Gold membership - Access to Star Alliance gold lounges, regardless of fare - Four complimentary upgrade vouchers when purchasing a flight (subject to availability) - Extra hold luggage allowance - Priority luggage delivery - Handbaggage and telephone check-in - Use of manned check-in desks regardless of fare - A dedicated gold card enquiry line for bookings, enquiries and requests - Shorter advance notice on bmi free flight redemptions (three working days instead of the usual five) - Upgrades on bmi award flights to the business cabin (or premium economy cabin on our longhaul services) for the member and companion (subject to availability) - A monthly destinations bonus of 35% on bmi flights - partner flights will continue to earn 25% - lifetime gold membership if you've earned gold diamond club status for 10 consecutive years [1]

[edit] Ownership

In 1999, Scandinavian Airlines (SAS), a shareholder in British Midland since 1987, sold some of its stake to Lufthansa on the condition that British Midland joined the Star Alliance. BMI joined in 2000 and launched a new corporate identity in 2001.

Between 1999 and 2004, Lufthansa was looking to sell its share in the airline. Virgin Atlantic was the main airline hoping to buy the shares and then forming a merger of the two airlines. A merger would bring together two well respected airlines with combined ticket sales of more than £2 billion, forming a powerful force in the aviation industry. Neither company would comment on the talks. BMI, headed by Sir Michael Bishop, is believed to have initiated the talks after it fell deep into the red following the September 11, 2001 attacks. A merger would give Virgin's Sir Richard Branson a far stronger base at Heathrow (where BMI has hundreds of valuable take-off and landing slots) to increase the competition with his rival British Airways.

The two airlines would have 17% of Heathrow slots against British Airways's 43%. British Airways was worried about the rivalry it would face if a merger went ahead, and considered the takeover of either BMI or Virgin Atlantic to stop the merger of the two airlines. British Airways concluded it would be easier to take over the smaller airline Virgin Atlantic. In 2004, talks of any merger of the three airlines stopped.

In late 2006 the airline again dismissed renewed speculation that Virgin Atlantic Airways was preparing to make a bid to acquire full control of BMI, despite Sir Richard Branson repeating in a radio interview that such a merger would be a logical business move [10].

In June 2007, SAS announced that it would sell its 20% stake to improve its own group profits. The airline commented that it was in early discussions with Lufthansa, which owns 30% minus 1 share of the airline and also has an agreement to purchase shares from the 50% holding of chairman Sir Michael Bishop in late 2007.[11]

In April 2008 Lufthansa announced plans to take over BMI.[12]

[edit] Destinations

Main article: BMI destinations

[edit] Fleet

The BMI fleet consists of the following aircraft, correct as of May 2008 [13]:

BMI Fleet
Aircraft Total Passengers
(The Business/*Premium Economy/Economy)
Routes Notes
Airbus A319-100 11
130 or 144 (0/130 or 0/144)
123(30/93)
Short haul
Airbus A320-200 11 156 (0/156)
149 (30/119)
BMED aircraft - 124 (22/102)
Short and medium haul routes
Airbus A321-200 8
(5 orders)
195 (0/195)
188 (25/163)
BMED aircraft - 149 (31/118)
Short and medium haul routes
Airbus A330-200 3
G-WWBM/BB = 218 (18/*30/170)
Saudi Arabia G-WWBD = 198 (42/156) Business and Economy
Medium and long haul routes
Boeing 757-200 2 160 (unknown configuration of classes) Tel Aviv, Almaty, Bishkek and Freetown Damp leased from Astraeus[14]
Embraer ERJ 135 4 43 (0/43)
49 (16/33)
Short haul routes Operated by BMI Regional
Embraer ERJ 145 13 52 (0/52)
49 (16/33)
Short haul routes Operated by BMI Regional
*Premium Economy is only available on A330-200 aircraft on select routes
Business Class on A330-200 now features fully lie flat beds.

On 10 July 2007, BMI ordered 5 A330-200 and 5 A321 aircraft from Airbus [15], however the orders for the A330s have since been postponed due to lack of engine compatibility in the market.[citation needed]

In March 2008, the average fleet age was 5.9 years [16]

[edit] Codeshare agreements

BMI has codeshare agreements with the following airlines as of July 2007: [17]

Note: This list includes Star Alliance partners.

[edit] Incidents & accidents

[edit] Gallery

[edit] References

[edit] External links

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