Tata Elxsi

TATA ELXSI LIMITED
Type	Public; BSE: 500408; NSE: TATAELXSI
Founded	1989
Headquarters	Bangalore, India
Key people	Syamal Gupta, Chairman; S Ramadorai, Vice Chairman; Madhukar Dev, Managing Director
Industry	Information Technology
Revenue	▲$54 million USD
Employees	~3,500 (2006)
Website	www.tataelxsi.com

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Tata Elxsi Limited (BSE: 500408, NSE: TATAELXSI) is a technology company of the Tata Group in India. It delivers outsourced product design and R&D services and solutions to customers worldwide, while also providing solutions through four core practices: product design services, design and engineering, system integration services, and visual computing labs. The company has a team of more than 3600 engineers and designers. It is headquartered in Bangalore^[1].

[edit] Overview

Tata Elxsi was created as a joint venture between the Tata group and Elxsi, which produced mainframe computers. In the early 1990s, however, Elxsi went out of business because of the general shift away from the use of mainframes in the global computer industry and the advent of the personal computer. The Tata group kept the name Tata Elxsi but it now belongs to the Tata group of companies.

Tata Elxsi offers complete and integrated product design solutions — including hardware, software and embedded electronics — across multiple technology domains such as Digital signal processing and embedded software, hardware, multimedia, computer networking, storage, visual and scientific computing, and wireless. The company also provides mechanical product design for electronic enclosures, appliances and packaging, from concept ideation to implementation and tool design^[1].

Tata Elxsi is associated with styling and industrial design for the automotive industry, with one of the largest styling team in India delivering styling and digital modeling services to leading car-makers and tier-1 suppliers across the world. Tata Elxsi provides Engineering services in CAD/CAM/CAE to the automotive and FMCG industry.

Tata Elxsi's youngest division, Visual Computing Labs (VCL), provides animation, visual effects and games services to the worldwide entertainment industry. It has done VFX in Advertisements, Kollywood films and many Bollywood films. Tata Elxsi has created special effects for a number of Hollywood movies too. VCL is known for executing the "liquid gold" open for the 2004 Academy Awards^[2], with direction from Prologue Films. VCL's work include graphics for New York City's 2012 Olympics bid^[3]. Tata Elxsi is currently working on the visual effects of Roadside Romeo a joint production between Walt Disney and Yash Raj Films.

In 2006, ARM announced the launch of the ARM Approved Design Center: Software Specialist program, an extension to its ARM Approved Design Center program with Tata Elxsi, has been appointed as the first member of the new program^[4].

Tata Elxsi is an ISO 9001:2000 and SEI CMMi Level 5 certified Company. On 01-April-2007, Tata Elxsi changed its logo. The new logo has the Tata Group logo with the words "Tata Elxsi Limited."

[edit] Business Divisions

[edit] Product Design Services

Designing technology products including hardware / software across the product lifecycle^[5].

[edit] Innovation and Design Engineering

Providing integrated styling and mechanical design solutions to give shape to products.

[edit] System Integration

Enabling the setting up of design environments by assimilating resources, implementing complex design solutions and designing the architecture for total integrated solutions.

[edit] Visual Computing Labs

Creating digital content for the entertainment industry.

[edit] Key Service Domains

[edit] Automotive

Tata Elxsi offers custom, full life cycle product R&D services to automobile manufacturers and component suppliers.The company have over a decade of experience in product development and engineering services for automotive companies and are fully conversant with open and standardized automotive software architecture and advanced automotive control applications.As Premium Member of AUTOSAR^[6] and Associate member of FlexRay consortium^[7], Elxsi support customers in developing solutions for next-generation automotive electronics.

As a member of the Automobile Multimedia Interface Collaboration(AMI-C)^[8] – a key standards body influential in defining telematics and infotainment system standards – Elxsi contributed to the definition of the 1394 automotive technical specifications.

[edit] Consumer Electronics

Tata Elxsi provides services to consumner electronics OEMs for products like Digital Set-top boxes, digital cameras / camcorders, Audio / Video Players, Digital Video Recorders, Home Appliances, Gaming Consoles and Home Entertainment in areas of embedded intelligence and communication capabilities. ^[9]

Tata Elxsi provides services in the areas of Silicon/FPGA, Board Design, Firmware, Processors, RTOS, Drivers, Multimedia and Streaming ^[10].

[edit] Networking

Tata Elxsi provides services for devices used in Broadband Infrastructure, IP Networks, Wireless Communications and Convergence^[11].

[edit] Semiconductors

The Tata Elxsi Chip Design Center offers services to help IC manufacturers go from paper to wafer. Tata Elxsi has product design experience in FPGA's, ASIC's, 0.12 or 0.13 micrometre technology, verification of processors, developing of behavioral models and technology migration.

[edit] Storage

One of Tata Elxsi's first projects 13 years ago was to building a 6-channel SCSI adapter and software for the ELXSI mainframe computer. Since then it has evolved from concentrating on server-attached storage to networked attached storage.

[edit] Scientific Instrumentation

Tata Elxsi provides services for data capture, filtering, processing, and presentation for equipment manufacturing and product development in the scientific field.

[edit] Telecom

Design, development and testing of solutions for GSM, GPRS, CDMA, UMTS, WCDMA and WiMAX^[12] ^[13]
Application development including MMS/EMS clients for mobile handsets, and enterprise servers/carrier class servers for field support.
Middleware development to support multimedia content delivery over wireless networks

[edit] Visual Computing Labs (VCL)

Visual Computing Labs (VCL) is focused on providing Animation (2D & 3D), Special Effects, and Gaming services.

VCL offers services in Pre-production, Production and Post-production of content for Advertising, Film & TV, and Gaming, both in India as well as internationally ^[14].

Visual Computing Labs operates out of multiple locations, including facilities at Bangalore and Mumbai and also out of Los Angeles, California for services in Animation and Visual Effects. Tata Elxsi also have a large facility located at Whitefield, Bangalore, for Game Development, Customized Software Plug-in Development and for R&D.

[edit] Movie credits for VCL

[edit] 2008

[edit] 2007

[edit] 2006

[edit] 2005

[edit] 2004

[edit] 2003

[edit] Advertisements

Thums Up^[25]
Cheetos^[26]
Pillsbury
Huggies
Fanta
Coke commercials for overseas audiences

[edit] Achievements

National Film Award for Best Special Effects - Anniyan (2006)
Star Screen Award Best Special Effects - Rang De Basanti (2007)

[edit] Certifications

2006 -> SPICE Assessed
2004 -> BS 7799 Assessed
2003 -> SEI CMMi-Level 5 Assessed
2002 -> ISO 9001:2000 Assessed
2000 -> SEI CMM Level 5 Assessed
1999 -> SEI CMM Level-4 Assessed

[edit] Global Offices

[edit] Notes

[edit] External links

[Company_Profile-0] Company Profile

[1] Tata Elxsi's golden touch to Oscars

[Blockbuster_magic-2] Blockbuster magic

[3] Tata Elxsi is the first ARM Approved Design Center for Hardware and Software

[4] Tata Elxsi Overview

[5] AUTOSAR Premium Members

[6] Flexray Consortium Member

[7] Tata Elxsi signs pact with AMI-C

[8] Mobile TV Solution

[9] Partner Declaration

[10] Tata Elxsi opens centre in Chennai

[11] Tata Elxsi Announces Breakthrough 802.16d/e PHY and MAC IP Implemented Completely in C/C++

[12] TEXAS INSTRUMENTS AND TATA ELXSI DELIVER 802.16E DEMONSTRATION SYSTEM TO SUPPORT EMERGING MOBILE WIMAX INFRASTRUCTURE MARKET

[13] Q&A with Visual Computing Labs GM, K Chandrashekhar

[14] Tata Elxsi`s visual effects for ‘Jodha Akbar`

[15] IMDB profile of Tata Elxsi VCL

[16] IMDB Profile

[17] Dataquest Ranking

[18] .:: SpiderMan 3 Movie ::.

[19] VCL waves special effects wand on Dhoom2

[20] Tata Elxsi creates a Dhoom!

[21] LIGHTS,CAMERA… VFX!

[22] Hollywood special effects Bangalored

[23] IMDB profile of Tata Elxsi

[24] Tata Elxsi, Visual Computing Labs adds thunder to Thums Up campaign

[25] Advertisements done by Elxsi

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Type	Public BSE: 500408 NSE: TATAELXSI
Founded	1989
Headquarters	Bangalore, India
Key people	Syamal Gupta, Chairman S Ramadorai, Vice Chairman Madhukar Dev, Managing Director
Industry	Information Technology
Revenue	▲$54 million USD
Employees	~3,500 (2006)
Website	www.tataelxsi.com